Social media users are not watching TV the same way anymore, or at least TV does not have their full focus anymore. This is what Facebook wants to convince their advertising clients.
Truth is that many TV viewers are now sharing and reading on social media while watching TV programs. And Facebook is using this fact to argue the value of TV ads in comparison with advertising on its platform.
So Facebook has asked its marketing developer parters, or “PMD”s, to pitch their clients on Facebook video ads, to convince them how their dollars would be much better spent on Facebook Ads rather than buying really expensive TV time.
The following deck that Facebook made for their “PMD”s was leaked out and we can see how the presentation goes to great lengths to convince ad buyers that Facebook is not only a viable alternative to TV advertising, but that it reaches more people than major TV networks can. Yes, according to Facebook, the future of advertising is on… Facebook.
Check out the full presentation used by Facebook:
- When TV Channels Make their YouTube Revolution
- 1 in 5 Internet Users Have Adopted “Social TV”
- Facebook Gives User Data Access to TV Broadcasters
You might also like
More from Facebook
Facebook Gaming Partners will now be able to play copyrighted music in the background during their live streams without fear.
Following changes to its Platform Terms and Developer Policies, Facebook is announcing the broad launch of Data Use Checkup for …
Facebook now lets you use its data portability tool to transfer your photos and videos to Dropbox and Koofr - …
Facebook NPE has updated its Whale app with private meme groups, support for GIF memes, and new top meme templates.
Apple blocked a Facebook update because its new feature called out Apple on the 30% App Store tax the company …