Social media users are not watching TV the same way anymore, or at least TV does not have their full focus anymore. This is what Facebook wants to convince their advertising clients.
Truth is that many TV viewers are now sharing and reading on social media while watching TV programs. And Facebook is using this fact to argue the value of TV ads in comparison with advertising on its platform.
Also Read: TV and Social Media – The value of the Second Screen
So Facebook has asked its marketing developer parters, or “PMD”s, to pitch their clients on Facebook video ads, to convince them how their dollars would be much better spent on Facebook Ads rather than buying really expensive TV time.
The following deck that Facebook made for their “PMD”s was leaked out and we can see how the presentation goes to great lengths to convince ad buyers that Facebook is not only a viable alternative to TV advertising, but that it reaches more people than major TV networks can. Yes, according to Facebook, the future of advertising is on… Facebook.
Check out the full presentation used by Facebook:
Related Stories:
- When TV Channels Make their YouTube Revolution
- 1 in 5 Internet Users Have Adopted “Social TV”
- Facebook Gives User Data Access to TV Broadcasters
You might also like
More from Facebook
Facebook To Begin Testing Topic Exclusion Controls For Advertisers
Facebook is to begin testing a new brand safety options, including new Facebook Ads topic exclusion controls for a small …
Facebook Oversight Board Publishes Decisions On First Cases
Back in December, Facebook's independent Oversight Board took on its first cases. Its decisions on these cases are now published.
Facebook Continues To Lose Users In The US And Canada
Facebook’s daily active users decline for a second quarter in the United States and Canada, caused by user fatigue and …
Facebook Launches Facebook News Portal In The UK
Facebook is starting to roll out Facebook News in the UK, a destination in its app featuring curated news from …
Facebook Revamps Access Your Information On iOS And Android
Facebook has announced a revamped version of its Access Your Information tool, making it easier for users to find and …
Facebook Bans Ads Promoting Weapon Accessories Ahead Of Inauguration Day
Facebook has announced a ban, on its platforms, of ads promoting weapon accessories and protective equipment - at least through …
Facebook Bans Donald Trump Indefinitely From Its Platforms
Following the recent events in Washington DC, Facebook CEO Mark Zuckerberg has announced an indefinite ban on Donald Trump from …
New Facebook Pages Come Without A Like Button
Facebook is rolling out a new design for Facebook Pages. It comes with new features, but without a Like button.
New Year’s Eve 2020 Sets New Records For Use Of Facebook Apps
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …
