Social media users are not watching TV the same way anymore, or at least TV does not have their full focus anymore. This is what Facebook wants to convince their advertising clients.
Truth is that many TV viewers are now sharing and reading on social media while watching TV programs. And Facebook is using this fact to argue the value of TV ads in comparison with advertising on its platform.
Also Read: TV and Social Media – The value of the Second Screen
So Facebook has asked its marketing developer parters, or “PMD”s, to pitch their clients on Facebook video ads, to convince them how their dollars would be much better spent on Facebook Ads rather than buying really expensive TV time.
The following deck that Facebook made for their “PMD”s was leaked out and we can see how the presentation goes to great lengths to convince ad buyers that Facebook is not only a viable alternative to TV advertising, but that it reaches more people than major TV networks can. Yes, according to Facebook, the future of advertising is on… Facebook.
Check out the full presentation used by Facebook:
Related Stories:
- When TV Channels Make their YouTube Revolution
- 1 in 5 Internet Users Have Adopted “Social TV”
- Facebook Gives User Data Access to TV Broadcasters
You might also like
More from Facebook
3 Courses To Help You Set Up Your Shop On Facebook And Instagram
Here are three free Facebook Blueprint courses to help you set up your own shop on Facebook and Instagram.
Support Black-Owned Businesses With Facebook’s #BuyBlack Friday Gift Guide
After announcing the #BuyBlack Friday campaign in the US earlier this month, Facebook is now promoting a #BuyBlack Friday Gift …
Facebook Launches Free Cloud Gaming Service In The US
Facebook announced the launch of a new free cloud gaming service that includes several games on the Facebook app and …
Facebook Messenger API Now Supports Instagram Messaging
Last week Facebook for Business announced an update to its Messenger API that adds support for Instagram Messaging.
Facebook Dating Expands To Europe At Last
After a long wait - and a delay due to data protection concerns - Facebook Dating has finally launched in …
Facebook And Instagram Dropping Embedded Content Support On WordPress Sites
Facebook and Instagram embedded content will soon break on WordPress websites unless owners generate an app ID with a developer …
3 Courses To Help You Create Compelling Facebook Ad Visuals
Here are three free Facebook Blueprint courses that will help you create more impactful ad visuals that get your audience's …
Facebook Bans Holocaust Denial Content
Facebook has announced an update to its hate speech policy, banning Holocaust denial content on its platform.
Facebook Removes 28-Day Attribution Model From Ads
Late last month, Facebook announced it's removing the 28-day attribution window in Facebook Ads. The change is effective as of …
