Facebook keeps on doing more for businesses, probably in a way to ensure they will not look somewhere else for better solutions. Not only Facebook is once again the number 1 social media for web traffic referral, it just released new features to help marketers reach people across all devices and encourage them to take action.
Also Read: The Benefits of FBX Retargeting in the News Feed [Infographic]
Custom Audiences now allows businesses to deliver targeted messages to people who have visited their website or even their mobile app. And on top of that, some News Feed ads will now offer the possibility to feature enhanced call-to-action buttons.
Remarketing – How it works
The whole system is built around tracking pixels. Facebook will provide you with a remarketing pixel that you will insert in your website, your Facebook app or any third-party SDK mobile app. Then, with custom audiences, you will be able to target the people who took action on your site or app. Once set, you will then be able to deliver featured ads based on the actions the users actually took on your site or app.
The following mobile screenshot shows how marketers can now create a Page post ad driving traffic to their desktop or mobile website and getting an option to add a call-to-action button in the lower right-hand corner of the ad which they can choose among five pre-defined types: Shop Now, Learn More, Sign Up, Book Now and Download.
Facebook offers two examples of how businesses could use these features (available from Power Editor, Ads Manager, through PMDs, and via the API):
- – A travel website with the remarketing pixel could use Custom Audiences to reach a group of people — say, people that searched for flights but never made a reservation — with a targeted message in News Feed: Come back for 10% off your next flight reservation.
- – A retailer could build retargeting campaigns by installing the Facebook or third-party SDK in their mobile app and target people on mobile or desktop, encouraging them to come back and purchase the items left in their shopping cart.
Remarketing (first launched by Google) seem to be the future of digital advertising. What do you think?
Related Stories:
- What’s Your Advertising Objective? – Welcome to the New Facebook Ads
- The Day Google Started Selling Facebook Ads
- Twitter Brings in Much Better Targeting For Ads
You might also like
More from Facebook
Messenger Announces New Holiday Features, Including Cash Gifting
Messenger has introduced several new seasonal features to enhance the holiday mood and a convenient tool to gift cash easily.
Meta Issues New Study On The Importance Of Inclusion In Mobile Gaming
Meta has released a new report highlighting the importance to maximize inclusion in the ever more dominant and diverse mobile …
Cosmopolitan Takes NYE To Messenger And Instagram With New Group Effect
Messenger and Instagram have teamed up with Cosmopolitan on a new interactive AR video calling Group Effect created for NYE.
Meta Partners With Popular Apps To Bring Celebratory Recaps To Stories
Meta has partnered with six popular apps to allow their users to easily share their end-of-year recaps to Facebook and …
Meta Makes Horizon Worlds Available To All Adults In The US And Canada
Almost two years into a private beta test, Meta has made Horizon Worlds available to all adults above 18 in …
Meta Joins Global Platform To Combat Revenge Porn
Meta is coordinating efforts with leading industry experts to support a new platform able to anonymously track down the spread …
Facebook Announces New ‘Professional Mode’ And New Creator Tools
Facebook announced a series of new tools for Creator Pages and expanding the ability for creators to grow and monetize …
Messenger Starts Testing New Split Payments Option
Messenger is testing Split Payments - a new feature that will let users share bills among group chat members.
Meta Further Eases Its Cryptocurrency Ads Policy
Meta is expanding its list of possible licenses advertisers can have to advertise crypto-related products or services.
