Facebook keeps on doing more for businesses, probably in a way to ensure they will not look somewhere else for better solutions. Not only Facebook is once again the number 1 social media for web traffic referral, it just released new features to help marketers reach people across all devices and encourage them to take action.
Also Read: The Benefits of FBX Retargeting in the News Feed [Infographic]
Custom Audiences now allows businesses to deliver targeted messages to people who have visited their website or even their mobile app. And on top of that, some News Feed ads will now offer the possibility to feature enhanced call-to-action buttons.
Remarketing – How it works
The whole system is built around tracking pixels. Facebook will provide you with a remarketing pixel that you will insert in your website, your Facebook app or any third-party SDK mobile app. Then, with custom audiences, you will be able to target the people who took action on your site or app. Once set, you will then be able to deliver featured ads based on the actions the users actually took on your site or app.
The following mobile screenshot shows how marketers can now create a Page post ad driving traffic to their desktop or mobile website and getting an option to add a call-to-action button in the lower right-hand corner of the ad which they can choose among five pre-defined types: Shop Now, Learn More, Sign Up, Book Now and Download.
Facebook offers two examples of how businesses could use these features (available from Power Editor, Ads Manager, through PMDs, and via the API):
- – A travel website with the remarketing pixel could use Custom Audiences to reach a group of people — say, people that searched for flights but never made a reservation — with a targeted message in News Feed: Come back for 10% off your next flight reservation.
- – A retailer could build retargeting campaigns by installing the Facebook or third-party SDK in their mobile app and target people on mobile or desktop, encouraging them to come back and purchase the items left in their shopping cart.
Remarketing (first launched by Google) seem to be the future of digital advertising. What do you think?
Related Stories:
- What’s Your Advertising Objective? – Welcome to the New Facebook Ads
- The Day Google Started Selling Facebook Ads
- Twitter Brings in Much Better Targeting For Ads
You might also like
More from Facebook
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S.Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …
Facebook Tests New Desktop Layout Redesign
Reports say that some users are starting to see a new Facebook desktop layout, with all options listed on a …
Meta May Soon Alert You When Your Posts Are Removed By AI
According to reports, Meta is rolling out a system that notifies users when their posts are removed and how.
