The surge of advertising in more ‘alternative’ social media, such as Tumblr, seems to have caused worrying within the Facebook camp. Indeed, the seamless incorporation of promoted tweets or tumblelogs proves to be satisfying for both platforms and advertisers.
On the other hand, numbers are blooming on Facebook; Advertising income has risen 66 percent compared to the previous year and sponsored posts have been capped at 1 in 20. However, the problem is that younger audiences seem to be driven away from constant advertising. And with subscribers, advertisers, will, too, wave goodbye.
Moving to other platforms may not change the problem on the long run. Platforms will serve more and more ads and people will grow tired of them and leave the platform. More than that, ad blocking programs have been on the rise; not only for banners, but for Facebook as well.
Trying to find balance between revenues and community growth maybe a tricky business! Do you agree?
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- A Short Guide to Advertising on Twitter
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