The surge of advertising in more ‘alternative’ social media, such as Tumblr, seems to have caused worrying within the Facebook camp. Indeed, the seamless incorporation of promoted tweets or tumblelogs proves to be satisfying for both platforms and advertisers.
On the other hand, numbers are blooming on Facebook; Advertising income has risen 66 percent compared to the previous year and sponsored posts have been capped at 1 in 20. However, the problem is that younger audiences seem to be driven away from constant advertising. And with subscribers, advertisers, will, too, wave goodbye.
Also Read: Sponsored Stories Vs. Page Post Ads Vs. Boost Posts
Moving to other platforms may not change the problem on the long run. Platforms will serve more and more ads and people will grow tired of them and leave the platform. More than that, ad blocking programs have been on the rise; not only for banners, but for Facebook as well.
Trying to find balance between revenues and community growth maybe a tricky business! Do you agree?
Related Stories:
- Promoted Tweets Render TV Ads 36% More Effective
- A Short Guide to Advertising on Twitter
- Promoted Pins Are Here!
More from Facebook
Facebook Now Lets You Transfer Photos And Videos To Google Photos
Facebook has announced its first step into data portability with a new tool that allows you to transfer your photos …
Facebook Expands Crisis Response Tool To WhatsApp
Facebook users looking to offer or request help after a natural disaster can now also do so via WhatsApp as …
Facebook Kicks Off The Season Of Giving With New Fundraising Features
Facebook is kicking off this season of giving with new ways that make it easier for users to give back to …
