The surge of advertising in more ‘alternative’ social media, such as Tumblr, seems to have caused worrying within the Facebook camp. Indeed, the seamless incorporation of promoted tweets or tumblelogs proves to be satisfying for both platforms and advertisers.
On the other hand, numbers are blooming on Facebook; Advertising income has risen 66 percent compared to the previous year and sponsored posts have been capped at 1 in 20. However, the problem is that younger audiences seem to be driven away from constant advertising. And with subscribers, advertisers, will, too, wave goodbye.
Also Read: Sponsored Stories Vs. Page Post Ads Vs. Boost Posts
Moving to other platforms may not change the problem on the long run. Platforms will serve more and more ads and people will grow tired of them and leave the platform. More than that, ad blocking programs have been on the rise; not only for banners, but for Facebook as well.
Trying to find balance between revenues and community growth maybe a tricky business! Do you agree?
Related Stories:
- Promoted Tweets Render TV Ads 36% More Effective
- A Short Guide to Advertising on Twitter
- Promoted Pins Are Here!
More from Facebook
Facebook Expands Its Blood Donors Program
After inspiring over 35 million people to become blood donors through its Blood Donation program, Facebook is now announcing its …
Facebook Will Introduce New Portal Devices This Fall
Facebook has announced it is working on an updated version of its Portal smart displays, which should be available this …
Facebook Sold $5 Million Worth Of Oculus Quest Content In Its First Two Weeks
Facebook launched the new Oculus Quest only two weeks ago, but the standalone VR headset already generated over $5 million …
