The surge of advertising in more ‘alternative’ social media, such as Tumblr, seems to have caused worrying within the Facebook camp. Indeed, the seamless incorporation of promoted tweets or tumblelogs proves to be satisfying for both platforms and advertisers.
On the other hand, numbers are blooming on Facebook; Advertising income has risen 66 percent compared to the previous year and sponsored posts have been capped at 1 in 20. However, the problem is that younger audiences seem to be driven away from constant advertising. And with subscribers, advertisers, will, too, wave goodbye.
Also Read: Sponsored Stories Vs. Page Post Ads Vs. Boost Posts
Moving to other platforms may not change the problem on the long run. Platforms will serve more and more ads and people will grow tired of them and leave the platform. More than that, ad blocking programs have been on the rise; not only for banners, but for Facebook as well.
Trying to find balance between revenues and community growth maybe a tricky business! Do you agree?
Related Stories:
- Promoted Tweets Render TV Ads 36% More Effective
- A Short Guide to Advertising on Twitter
- Promoted Pins Are Here!
You might also like
More from Facebook
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S.Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …
Facebook Tests New Desktop Layout Redesign
Reports say that some users are starting to see a new Facebook desktop layout, with all options listed on a …
Meta May Soon Alert You When Your Posts Are Removed By AI
According to reports, Meta is rolling out a system that notifies users when their posts are removed and how.
Meta Is Working On A Universal Speech Translator
Meta's latest AI project seeks to extend advanced translation options to lesser-used languages and to develop a universal speech translator.
