How do you feel about Facebook ads? As a digital marketer, you have probably used a few, and for different brands, right? What kind of results did you expect? How did it go after all?
Well, in its latest report, eMarketer reveals that Facebook has been named the most effective advertising platform by industry executives.
Also Read: Use Videos For Reach And Images For Engagement On Facebook
eMarketer asked top executives from 29 companies to grade the “Big Three” social media platforms – Facebook, LinkedIn and Twitter – and the “New Three” – Instagram, Pinterest and Snapchat on a variety of characteristics.
The results are clear, and actually not very surprising. In the “Ad Targeting Effectiveness” category, Facebook came first and was awarded an A, with Twitter and LinkedIn were both awarded a B.
Among the “New Three,” Instagram is the most effective platform for advertising, before Pinterest, and Snapchat. Talking about which, Snapchat received the lowest grade (C-) partly due to its lack of a clear offering and crippling pricing approach.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Debra Williamson, principal analyst at eMarketer, explained that targeting capabilities were one of the most important aspect when it comes to choosing a platform for paid social media advertising.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
And even though Pinterest is recognised as a strong platform for e-commerce and purchase intent, the advanced targeting power of Facebook makes it a clear winner:
[quote]Marketers consider Facebook an extremely sophisticated targeted advertising platform, while Pinterest benefits from its strong connections with ecommerce and purchase intent.[/quote]
So, I ask you again, what is your personal experience with Facebook ads? Are you satisfied with the ROI you are getting? Do you agree that Facebook is the most effective social media platform for advertising? Let me know in the comments below. Thanks!
You might also like
More from Facebook
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …
