Instagram introduced its new carousel ads a few months back now. The big novelty is that these ads are now clickable, for the first time since Instagram has removed all hyperlinks from its platform years ago.
Of course, carousel ads are also multi-image ads, and this is were brands can get creative.
Also Read: 5 Awesome Ways To Do More With Instagram
Carousel ads allow you to tell stories, by making your followers slide from one image to another on Instagram. But the best stories are the ones which really make you want to know/see more. And at that little game, I wanted to salute the great campaign from Tesco Food.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
There are many reasons why I really liked that campaign. But the main would have to be about how Tesco made full use of the potential of Instagram’s carousel ads by posting cuts of one large image, making people want to slide to find out what would be next on the skewer.
On a side note, the photos were all of high quality and rich in colour: two ingredients that are recognised to make photos more engaging on Instagram.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Read more: Instagram Is Getting Ready For HD
Tesco Food is actually publishing high quality content daily on its food dedicated account. Pay them a visit if you’re hungry, looking for a delicious recipe or, in our case, looking for great social media executions.
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