Many brands think of Facebook or Twitter first, when it comes to the percentage of users that follow brands on social media. Yet, according to a recent GWI Chart of the Day, Instagram beats all …
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A picture really is worth a thousand words. Times have changed and words alone just aren’t enough. Sometimes, your message needs that extra bit of expression that words can’t quite capture. With the sheer amount of photography, …
It was almost 2 years ago: Instagram announced its new in-app messaging service, Instagram Direct. But the truth is that, once the "wow" effect slowly disappeared, nothing really happened around this new "messaging" service. In …
By now we should all know that each social network has its own niche and tone of voice, its own pros and cons. And when it comes to Facebook, the biggest drawback is the undeniable drop of …
Have you ever wondered how many Likes are made on Facebook or Instagram posts, or how many Tweets are sent out every minute? As you would probably guess, the numbers should be rather astounding! There is …
Snapchat is probably the only social network that is so appealing to the younger audience, although it is still intimidating for many marketers. Its ephemerality and its narrow audience tend to confuse several marketers on …
It seems that no trip or holiday is considered complete these days, if it is not fully documented and shared on social media. Sunsets, the view from the hammock, or what one ate for breakfast... …
One of the most talked about controversies with Facebook lately has been its continual decline of organic reach - as of March 2015, average organic post reach was at an all-time low of 2.4%. Also Read: …
Being a social media marketer is not an easy job. You have to keep yourself updated (you have us for that) and you have to stay inspired. Well, at WeRSM, we think TED talks are …
Visual content is able to bring your social media marketing efforts to a whole new level. Images and videos can be squeezed in at any moment to increase the layout of your articles and shareability. Also …
EdgeRank, Facebook's Newsfeed algorithm is a bit of a riddle to all of us, and we constantly try to understand it in order to succeed on the platform. It is of paramount importance to understand EdgeRank as …
It seems like nothing but crafting a good headline is crucial, I would even say it is probably one of the most daunting tasks for social media managers. The ability to write the right words for …
To make your social media presence a success, you really need to know your audience. This is self-explanatory really, but as each social platform has its own core audience, knowing this will help you decide …
A little over a year ago, Ellen de Generes shared what was to become the most retweeted ever selfie on Twitter. It was during the Oscars and, before that, no-one thought a selfie could make …
Social media are a significant part of our daily lives, changing our habits in many different ways. As with anything new, there are positive, but also negative effects on their wide implementation. According to a recent …
We are surrounded by content. It is everywhere, all over our social networks. But we are never satisfied, we always want more. But how do we decide to share something over something else? What is it …
In the last few decades, we have witnessed the golden age of traditional advertising, but it is fair to say that this period is over. Part of the reason lies in the ridiculous amount of …
Many brands have discovered the benefits of using Instagram during the past year, with its rising popularity encouraging even more to try its effectiveness. However, there are still many concerns on whether Instagram is actually …