How does Twitter affect the way that people either choose or change their wireless carrier? How friendly are Twitter users with brands on the platform? A new series of studies by Twitter, MarketShare and Millward Brown …
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This year is going to be huge for Facebook Messenger. The app is set to eliminate all competition, and has its eyes set firmly on the prize in becoming the most-used and the only messaging platform you …
The new year is just around the corner, and amidst feverish preparations to welcome 2016 one big question is hanging on everyone's minds. "What are my New Year's resolutions?" Well, if you haven't got any, …
You ever hear of Medium? Sure you have! Well, Medium, the blogging platform is really really good for content marketing. Would you have guessed? In this infographic we find out more about it. Also Read: 6 …
Video grew a lot in the social media space in 2015 and has become one of the most important content types currently out there. It has also grown into one of the most effective marketing …
We often talk a lot about how social media has changed the way we communicate. But the biggest change of all, happened to the way we make and consume video. Since 2005, the year when …
Video is steadily becoming the most successful content type on social media, and most social platforms are investing heavily in developing the best social video features. Shorter videos are always more engaging, but how about …
It's the end of 2015 and we are just now starting to see big indications of the the power that online and mobile have, in terms of consumer behaviour. Findings from Facebook's Atlas show us something …
There are weeks like that. Weeks when Facebook once again pulls all the cover to itself. I mean, if it wasn't for a burger, all the news would have been about Facebook this week. Not …
I can't believe it's already mid-December, can you?! 2015 was another super exciting year for social media marketing and as we are readying to celebrate the arrival of 2016, it's time to have a look at …
During the past few months, Snapchat has been giving us sneak peeks of its sponsored geofilters. We knew that the financial bar was set high for brands that wished to use the feature, but with …
We usually think of social media as a place to express our true selves. And while this is often true on Facebook or Twitter, many of us are not comfortable with doing so on LinkedIn. …
Most large companies and organisations are already using social media, hiring a person or a team of people to work on their presence, or getting a freelancer or an agency to do it for them. However, …
Christmas is just around the corner - literally less than a month away - and all year businesses have been working hard on their Facebook presence, trying to ramp up their engagement, communicate with people, and figure …
Is Facebook "unstoppable"? It certainly seems so these days. From driving more traffic than Google, or giving advertisers better advertising options than any other network out there, Facebook is "on a roll". Let's not forget …
Now that everyone on the planet has access to Instagram ads, it will be getting harder and harder to be noticed. Well, not everyone. Brands like Levis or Ben & Jerry's have become experts at sharing the …
While watching TV, second screens play a bit role, especially for social media platforms. Up until now, Twitter has dominated this sphere, but Facebook is really starting to get very strong! So, what are the …
It's no secret that consumers have a growing distrust towards branded content. Studies have shown that we trust our peers more, and it makes sense. We trust people we know more than strangers, so it's …