The Internet is enormous and not only that, it grows at an amazing speed. Social Media platforms, and more generally the web 2.0, have brought another level into Internet usage around the globe and this …
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Facebook is adding a Snapchat-like new video feature to Messenger which allows you to share a live video call while you chat. Facebook Instant Video is a new feature that opens a two-way live video within …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share their …
Video is huge on social media. I have said this so often I am actually tired of saying it. Any person, company, or brand on social media today needs to use or at least try video for their social …
Any marketer knows just how important live research is, as it makes consumer and market insight a lot more timely and accessible. To help marketers conduct live research, Twitter has launched Twitter Insiders - a network …
Social media isn’t for the faint-hearted. With the sheer mass of updates, shared content, ads, and billions of users it’s virtually impossible to always be available at the right time. And this is where social …
Facebook launched Reactions to all back in February and whether they are actually a success is unclear. There have been contradicting views on this, and as I came across two just the other day. I have found …
One minute, 60 seconds... it doesn't seem like much. But in terms of "big data" one minute is a very long time, as we consume more and more online content every day. This infographic designed by Excelacom, shows just …
From the end of 2014, to the end of 2015, video on Facebook grew by a staggering 7 billion views per day. And this is only the beginning. Back in 2014, Mark Zuckerberg himself claimed that …
If you haven't been using Facebook or Instagram ads recently, it's possible that you are not aware of all the current ad specs on the two platforms. Yes, things move pretty fast, and it's not …
Did you know that a goldfish has an attention span of only 9 seconds? That does not sound like much, does it? Well, what if I told you that humans aren't much better? In 2015, our attention span …
You'd think that the mobile power-users of any platform would be the younger ones - today's teens for example. The digital natives. But if you thought that, you'd be wrong. Because, according to a new …
In the digital age, it is very easy to be weary of online banking and doing any transactions online. It is millennials though, who are first working past this fear and are more reliant on …
These days, we talk a lot about influencer marketing and brand advocacy, because they are trendy strategies to generate social buzz. But which of the two strategies should you opt for? Also Read: How To Engage With …
We're hearing a lot about Snapchat these days, partly because it is making many changes in a bid to monetise the platform. We hear all the time that Snapchat users are mostly younger and very …
The rumour has been going on for a while now, but two weeks ago it looked like Twitter was really about to remove the 140-character limit. Of course it wasn't the first time we heard this, …
A few decades ago, history was made in television and radio live broadcasts, and in newspaper headlines. But since 2004, things have changed, and during the last couple of years, the world's biggest events are …
Since they were introduced, Twitter Polls could only run for a fixed period of 1 day. Not more, not less. Although there never was an official explanation for this, many believed the reason was likely …