McDonald's is launching a national digital outdoor campaign in the UK, that uses burgers, fries, and other Mc Donald's products to share real-time weather updates.
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As part of its efforts to rid its platform of Russian IRA trolls, Facebook has announced that it has discovered hundreds of linked accounts, which it has now removed.
After throwing a News Feed bombshell to publishers earlier this month, Facebook will now start prioritising local publishers, rewarding them with higher rankings in the News Feed.
Do you want to get the most out of your social media strategy? Wondering what social media analytics mistakes are weakening your approach?
Before you get all defensive, this is exactly what it sounds like. Your obsessive taking of selfies could mean only one thing: Selfitis.
According to the latest study by MediaKix, many top influencers have been using Snapchat less and less in the last six months. We hear a lot about how Instagram is dominating over Snapchat - in terms …
If you're interested in finding out just how much data is generated each minute, we have the answer... Several answers actually. Here's a fun way to look at everything that happens on social media (and …
It's World Emoji Day today, and social networks are celebrating. Facebook and Messenger in particular! After all, billions of emojis are sent every day on the platforms! Any guess how many emojis are used on Facebook …
With its 600 million users across the globe, Instagram has become the fastest-growing platform for influencer marketing in 2017. It is estimated that brands will spend over $1 billion this year, to activate influencers on the platform. You don't always …
Before marketers start sharing content on social, they examine, evaluate, and pick, the platforms that are right for them. In short, most will be choosing the platforms where their audience hang out. While Facebook covers pretty much …
A lot has been said about the demographics of each top social media platform. However, this infographic from Trackx sets the record straight. There are over 2.8 billion of us on social media. That's 37% of the world population. …
What's the most important and critical metric for your e-commerce site? Yes, you're right, it's "cart abandonment." And this is how you can lower it and maximise your profits. In a brick-and-mortar retail establishment, abandoning one’s …
Whether it's Live or recorded, on Facebook, Instagram, YouTube, Twitter or Snapchat, video is everywhere. But how can marketers really measure its success? There is no doubt video is the sexiest form of content for marketers nowadays. …
Instagram has come a long way since it was founded by Kevin Systrom and Mike Krieger. After being launched in 2010, and sold to Facebook two years later, it's one of the most powerful social …
Visual content has never been as important as it is today; adopted by all but a few specific social networks and most brands, it's certainly the top way we communicate on the Internet. So, marketers are responding, …
96 percent of Americans have made online purchases at least once, and 51% consider online shopping superior to the offline alternative. For eCommerce merchants who look at getting their share of the continual rise of …
Headshots, kittens, or group selfies – the profile photos we choose, reveal a great deal about us. These visuals show how we see ourselves and how we want to be seen by others, which makes them extremely intriguing to …
Ever wonder why there are more women than men on Pinterest? Notice that trolls are often male? Take a look at some fascinating gender-specific behaviours on social media. To start with the basics: while men are …