Facebook has just introduced a new Offline Conversion solution to help marketers better understand the attribution of offline conversions from their lead ads. One of the most important parts of running Facebook Ads campaigns is being …
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Following updates made to metric names and definitions last November, and several tweaks to its ad reporting, Facebook is now updating its metric names again, to bring more clarity to the reporting process. Facebook got into some trouble …
Look, I won't tire you with my "Facebook is the new primetime" quote. This is now established in our collective consciousness. Facebook, is testing ad breaks in its live and pre-recorded videos. We have already experienced this (rather annoying) feature on YouTube, …
Due to its sheer size and influence, Facebook has a big responsibility to keep discriminatory advertising off its platform. Part of the company's continued efforts to eliminate such practices, here are some recent updates to …
Facebook is constantly updating and upgrading its Ads Manager to make sure that advertisers can use it to its full potential, and reap the rewards. Just this week, Facebook rolled out some useful new changes in its …
We have been expecting ads on Facebook Messenger for some time now. Almost a year ago, we reported that ads were coming to the platform. And now, the time has come. Facebook is starting to test ads on …
Facebook advertisers are fuelling its ad platform with hefty budgets, so every little thing that can help us allocate and manage them more efficiently, has our support. The latest feature in Facebook's "ads arsenal" is here to …
In September, Facebook introduced dynamic ads for retail and store visits optimisations. Now, it's bringing dynamic ads for mobile app installs as well. Research by Gartner shows that, smartphone sales went up 9.7% in Q4 of 2015 …
Chatting with a Messenger bot will probably end with it trying to sell you something. This was always kind of expected, right? But now, Messenger Bots will have a 24-hour window when they are allowed to …
Facebook is running out of ad space on the News Feed. And that's bad news for a company that makes all of its revenue from advertising. So, it's now testing ads in Groups, looking to make the most …
Have you ever used Facebook's Offers to entice people to visit your online store or brick-and-mortar retail store? Well, if you found the experience less than fabulous you weren't the only one. So, Facebook is giving Offers …
Starting immediately, advertisers will be able to target anyone who visits a website or mobile app within Facebook's Audience network, whether they are Facebook users or not. This is an important step for the company as …
Ever since Facebook turned Messenger into a platform of its own, we've been expecting it to start featuring ads at some point. Apparently, this is actually not so far away actually, because according to a …
Remember those very early movies back in the 1920's? There was no sound recording back then, so it was all about the acting, and all about the image of course. In a recent audience ratings report, …
If you're an advertiser using Facebook, and it's lead-generation you're after, here's some very useful information for you courtesy of Nanigans. Ready to find out which is the best time of the week to run …
A few months ago advertisers on Facebook were given a new way to get leads on the platform with a brand new ad type called Lead ads. It's months later, and Lead ads have proven …
Ever since carousel ads were launched on Facebook I am sure many of you have been trying to find an opportunity to use them in some really awesome creative way... Some brands have already done …
It's all fine and dandy if you are advertising a few products or services, or promoting a few posts on Facebook. But what about when you want to advertise your entire product catalog across devices …