Starting immediately, advertisers will be able to target anyone who visits a website or mobile app within Facebook’s Audience network, whether they are Facebook users or not. This is an important step for the company as it marks the end of its walled-garden strategy.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Until now, Facebook would only show ads to you if you already were a Facebook user. The company was using everything it knows about you, and what you do on the platform to target you by interests, behaviours and demographics.
But now, Audience Network (that’s the network of websites and apps Facebook uses to show you ads outside its own platform) will also show ads to people who have never used Facebook, as confirmed by Andrew Bosworth, vice president of ads and business platform:
[quote]Today, we’re expanding Audience Network so publishers and developers can show better ads to everyone — including those who don’t use or aren’t connected to Facebook.[/quote]
Of course, this kind of tracking across the web is not new – Google, for example, has been doing it for years. But this change in strategy will significantly increase the volume of ads Facebook will be able to place on the internet now, reaching out to more people than ever, and seriously threatening Google’s stronghold over online advertising.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
If you are not a Facebook user, you will still have the possibility to opt out of the Facebook ads. And so can Facebook users, who can choose not see Facebook ads outside of Facebook itself.
You might also like
More from Facebook
Facebook Tests New Desktop Layout Redesign
Reports say that some users are starting to see a new Facebook desktop layout, with all options listed on a …
Meta May Soon Alert You When Your Posts Are Removed By AI
According to reports, Meta is rolling out a system that notifies users when their posts are removed and how.
Meta Is Working On A Universal Speech Translator
Meta's latest AI project seeks to extend advanced translation options to lesser-used languages and to develop a universal speech translator.
Instagram Retires Boomerang And Hyperlapse Standalone Apps
Boomerang and Hyperlapse standalone apps have been removed from app stores as their functionality is already available within Reels.
Meta Demos Voice Controlled Builder Bot That Creates VR Spaces
Meta's latest AI research introduces a prototype technology capable of generating immersive objects through voice commands only.
Facebook Is Removing The Ability To Create Profile Frames
As part of its efforts to continue banning anti-vax messages, Meta is removing the ability for users to create frames.
Facebook Is About To Shut Down Campus
Facebook has informed users via an in-app message that it will be shutting down Campus - its college-focused social network.
Meta Updates Its Company Values
In the aftermath of its major rebranding, Meta is announcing a new company mission formed by a group of values.
Messenger Provides New Guide On Online Safety
Messenger has published a handy decision tree graphic that guides users and parents to find the safety features they need.
