Remember those very early movies back in the 1920’s? There was no sound recording back then, so it was all about the acting, and all about the image of course.
In a recent audience ratings report, Facebook has revealed that the same now applies to video ads: silent videos are the best.
Also Read: Instagram Launches 60-Second Video Ads
Surprising right? Well think about it: Jean Dujardin – the French actor – only won one Oscar in his career, and it was for his role in “The Artist”, the first silent movie to be produced in many decades.
Facebook has just released a new set of updated features and guidelines for advertisers, to better capture attention. One of the major findings is that videos that do not depend on sound, are actually much more successful at getting users engaged.
In fact, the research shows that sound can actually work against your video. If sound starts playing loudly when people are not expecting it, 4 out 5 viewers will react negatively towards both the platform and the advertiser! To this extent, Facebook wants you to understand that your video should not rely on sound. And the platform is about to unveil a tool that will allow advertisers to opt in for automatic captions.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Another great tip coming out from this research, is that your video needs to engage the viewer’s attention from the very beginning. The research actually explained that the value of your video should be delivered within the first 10 seconds, with the first 3 seconds being the most important. And to do so, Facebook explains that the image (thumbnail) you use to share your video on the platform is what is the most important.
Finally, Facebook announced that 4 out of 10 videos on its platform today do not make sense without the audio. So, this shows you the potential for you to make a difference.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Facebook
Facebook NPE Team Introduces Hotline, A New Competitor For Clubhouse
Facebook Hotline is a slightly different take on Clubhouse that puts more power in the hands of attendees who can …
Facebook Is Testing QR Codes For Peer-To-Peer Payments In The US
In the US, Facebook has begun testing Venmo-like QR codes to facilitate peer-to-peer payments using its app.
Introducing Facebook Dynamic Ads For Streaming
Facebook has announced Dynamic Ads for Streaming - a new ad solution that will help streaming brands highlight their content …
Facebook Data Breach: Did They Get Your Data?
The latest Facebook data breach concerned over 533 million users. We help you check if your personal data was compromised.
Facebook Analytics Will Disappear On June 30
Facebook will retire its Analytics tool on June 30, the company announced in a Business Help Center post today.
Facebook Expands Supports For Unemployed Or Furloughed Ad Agency Professionals
The Rise Initiative Facebook began in Brazil to aid ad agency professionals is now expanding to Canada, Italy, Singapore, and …
LADbible’s Facebook Community Group Netflix Bangers Hits 1 Million Members
Netflix Bangers, the Facebook community run by, global publisher LADbible Group, has today hit the milestone of one million members.
Facebook Expands Support For 2FA Security Keys On Mobile
You can now set up two-factor authentication and log into Facebook on mobile using a security key.
You Can Now Control Who Comments On Your Facebook Posts
Facebook has introduced a new feature that lets you control who can comment on your posts when shared in the …