Remember those very early movies back in the 1920’s? There was no sound recording back then, so it was all about the acting, and all about the image of course.
In a recent audience ratings report, Facebook has revealed that the same now applies to video ads: silent videos are the best.
Also Read: Instagram Launches 60-Second Video Ads
Surprising right? Well think about it: Jean Dujardin – the French actor – only won one Oscar in his career, and it was for his role in “The Artist”, the first silent movie to be produced in many decades.
Facebook has just released a new set of updated features and guidelines for advertisers, to better capture attention. One of the major findings is that videos that do not depend on sound, are actually much more successful at getting users engaged.
In fact, the research shows that sound can actually work against your video. If sound starts playing loudly when people are not expecting it, 4 out 5 viewers will react negatively towards both the platform and the advertiser! To this extent, Facebook wants you to understand that your video should not rely on sound. And the platform is about to unveil a tool that will allow advertisers to opt in for automatic captions.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Another great tip coming out from this research, is that your video needs to engage the viewer’s attention from the very beginning. The research actually explained that the value of your video should be delivered within the first 10 seconds, with the first 3 seconds being the most important. And to do so, Facebook explains that the image (thumbnail) you use to share your video on the platform is what is the most important.
Finally, Facebook announced that 4 out of 10 videos on its platform today do not make sense without the audio. So, this shows you the potential for you to make a difference.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Facebook
Facebook Announces $10M Creator Fund For Horizon VR Creators
Facebook is launching new initiatives for Horizon creators, including a new $10M Creator Fund to support the creator and developer …
Facebook Tests Option To Share Posts To Multiple Groups At Once
Facebook is testing a new option allowing users to share a post with multiple groups at once, contradicting to past …
How To Set Healthy Boundaries And Take Control Of Your Online Messaging
Facebook Messenger partnered with Dr. Papadopoulos to help users maintain emotional well-being through Messenger’s privacy features.
Facebook Reveals Which Post Types Are Demoted In News Feed
Facebook’s Transparency Center has detailed a list of 28 types of offensive posts that see their reach reduced in News …
Facebook Unveils New Portable Portal, New Features For SMBs
Facebook is welcoming two new additions to the Portal family and launching Portal for Business with new Work Accounts.
Facebook Gives US Businesses New Ways To Access Capital
Facebook is offering two new ways for eligible small and medium businesses in the US to access capital more easily.
Study Finds That Fake News Get More Engagement Than Official News On Facebook
A new academic study found that misinformation on Facebook received six times more engagement than real news.
Facebook Announces ‘Ray-Ban Stories’ Smart Glasses
Facebook has released its Ray-Ban Stories smart glasses, capable of recording videos, taking photos, and even playing music.
Facebook Gaming Expands Creators’ Access To Music
Facebook Gaming has announced a massive expansion of its music catalog, now available to all Level Up and Partner Creators.
