If you’re an advertiser using Facebook, and it’s lead-generation you’re after, here’s some very useful information for you courtesy of Nanigans. Ready to find out which is the best time of the week to run lead generation?
Also Read: Facebook Lead Ads Just Got Some New Features
Facebook Marketing Partner, Nanigans found that brands that are using Lead Ads to generate leads, should advertise heavily early in the week. Ad spend goes down and conversion rates rise on Sundays and things change after Wednesday. Average cost per lead is lower early in the week, and gets expensive on Thursday and after.
The best day for conversion rates is Wednesday, and the worst is Friday. Conversion rates on Fridays are actually 22% lower than their peak on Wednesday.
Similarly, cost of conversion is 38% higher on Friday than it is at its lowest on Wednesday. Message here? Get out there early in the week!
If you like our stories, there is an easy way to stay updated:
Follow @wersm
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Advertisers expecting to see lower CPMs on Lead Ads will be a little disappointed. CPM cost has risen 30% during 2015 and many advertisers have also seen their CPM increase up to 50% overall. Also, mobile is the way to go. Nanigans found that 80% of ads are served on mobile devices – additionally, over 70% of ad budget for lead generation in the US goes to mobile.
Of these trends, Nanigans explained that,
[quote]Throughout 2016, many of these same marketplace trends will likely continue. Earlier in the week will remain the most active and lucrative days for lead generation on Facebook, with higher conversion rates and lower costs on a per-lead basis.[/quote]
Lead ads are becoming more and more popular ever since they were launched, but advertisers should not just expect the same results as some case studies. Lead generation will certainly depend a lot on “specific business conditions and campaign strategies”. There is a lot of testing and data-analysis involved in getting the best results in different industries.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
The tools that Facebook is giving advertisers now are constantly evolving, and thus they should certainly be increasing campaign efficiency.
Nanigans also explained trends for 2016,
[quote]However, new innovations will continue to influence campaign performance and unlock higher potential return on investment. Adoption of Facebook’s carousel ads for lead generation is growing significantly. Moving forward, Facebook will also continue to optimize its new lead ads, which streamline the form submission flow to help improve conversion rates. [/quote]
If you’re interested in the report, you can download it here.
You might also like
More from Experts Talk
Top 6 Clubs You Never Heard Of That You Need To Join On Clubhouse
Clubhouse users will tell you to join as many clubs as possible, but how do you know which ones are …
Welcome To Clubhouse: An Insider’s Look
Clubhouse is all the rage. It's new, it's audio and it is extremely addictive. The hype is real and I'm …
The Top 5 Stories On Social Media This Week
A new musical could soon come to life on TikTok, WhatsApp users are flocking to Signal and Fiverr will run …
The Top 5 Stories On Social Media This Week
Save the date, Twitter is bringing back verification this January. Oh, and it shut own Periscope too. How was your …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
The Top 5 Stories On Social Media This Week
Tamagotchi never dies, 2020 in one word and a new test for 3-way live streams on Instagram. How was your …
The Top 5 Stories On Social Media This Week
Twitter does Twitter best, Salesforce bought Slack and Apple could be working on a matte black MacBook. Are you ready?
Finding Your Way Forward: Five Key Social Trends for 2021
Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, looks at five important social trends that …