Have you ever used Facebook’s Offers to entice people to visit your online store or brick-and-mortar retail store? Well, if you found the experience less than fabulous you weren’t the only one. So, Facebook is giving Offers a facelift!
And not just a “facelift” as such – the company has announced some new features for Offers, their ad units and page posts. The new Offers are built for mobile. They now offer a “streamlined mobile experience”, making it easier for people to claim and keep track of them. Now, advertisers can share discounts and promotions on mobile and Facebook, decide how long their Offers run and who sees them. It’s also become easier to claim and keep track of claimed Offers.
Online And In-Store Offers
New Offers Tab
And if a business posts an Offer the good old-fashioned way (i.e as a Page post), they need not worry if people will see them. Users can always go to the new Offer tab on all Pages to see all offers by a specific business. Users can also find the offers they have claimed in the new Offers bookmark. When it’s time to redeem a claimed offer, users can
Offers Reminders & Separate Offers Codes Or Barcodes
Finally, Facebook Offers also support separate codes or barcodes for each claimed Offer – Advertisers provide these. And to avoid over distribution, the company is working on providing unique offer codes.
[quote]With unique offer codes, Facebook Offers will allow advertisers to seamlessly provide unique offer codes to each individual, preventing the Offer from being distributed to people on a larger scale.[/quote]
You might also like
More from Facebook
Facebook is rolling out features across its platforms to help people discover content and cheer on their teams in the …
Facebook introduces new Space Jam chat theme, an emoji search bar for finding your favorite emojis more easily and a …
Businesses in the US will soon be able to enable Facebook Pay as a payment option directly on their websites.
Facebook Gaming is scaling its cloud gaming infrastructure and announcing an expansion of its games library and availability.
Facebook has announced several new shopping updates across its apps, including the expansion of Shops to WhatsApp and Marketplace.