Facebook is giving advertisers a new way to engage their audience with augmented reality ad units, right in their News Feed.
Facebook is giving advertisers a new way to engage their audience with augmented reality ad units, right in their News Feed.
Facebook has launched a new feature that allows anyone to see the ads a Page is running across Facebook, Instagram, Messenger and its partner network.
Expanding on its promise to have political advertisers identified - and political ads labeled - Facebook will now be requiring anyone buying "issues-based" ads deemed broadly political to be verified as well.
Facebook is making it a lot easier for advertisers to create native and immersive Instagram Stories ads, with the creative assets they already have.
Facebook is cracking down on ads related to what it calls "misleading or deceptive promotional practices," by banning all ads promoting binary options, ICOs, and cryptocurrencies.
A recent study from Shareablee found that branded-content ads on Facebook significantly outperform standard Page post ads in terms of their earned impressions.
In order to increase the reach, power, and reach of its dynamic ads for travel, Facebook is introducing three new ways to help businesses with the ad format. Booking travel is customer journey that is far …
It took a while, but Facebook finally seems to be jumping on the 4K bandwagon with a series of recent tests allowing 4K video uploads. You can forgive Facebook for being late to the 4K video …
Facebook announced that it is enhancing its collections ad format to help drive sales by adding a new lifestyle template that will help advertisers inspire product discovery through their ads. Facebook is continuing its mission to …
Facebook has a new trick up its sleeve. It's called "dynamic creative," and it's a tool available in Power Editor and the newly updated Ads Manager. Here is what it does, how to use it, …
Some people always use Ads Manager and some will always prefer Power Editor when advertising on Facebook. Whatever you've always chosen, it won't matter anymore, because the two tools are now becoming one. As you can …
A recent study conducted by Facebook IQ has found that gender-positive ads, projecting the empowerment of women and gender equality, generate more positive responses. In a People Insights post last month, Facebook IQ shared recent research …
After adding video with overlays for Dynamic Ads in June, Facebook has now expanded its ad product with Dynamic Ads for Real Estate, allowing brokers to advertise properties dynamically on the platform. If you're in real …
Facebook is testing ads that run within Marketplace - the tab it launched late last year allowing users to buy and sell their things. Facebook is becoming very good at finding new places for ads. And …
Facebook now allows advertisers to broaden their audience to all users - not just those who visited their website or mobile app. Dynamic ads were launched as a way for advertisers to promote items from their product …
Facebook is about to take hyper targeting to a whole new level as the company is getting ready to launch new capabilities that will let advertisers target entire families or specific people within a household. It's a …
Facebook has confirmed that it is testing a new feature that allows Pages to add their ratings to their ads. Pages may be able to add their five-star ratings to their ads soon, as Facebook is currently …
Facebook launched click to Messenger ads on its platform in November. Now they've been added to Instagram as a placement as well. Ever since it brought ads to Messenger, Facebook has been working hard to give advertisers more …