A recent study conducted by Facebook IQ has found that gender-positive ads, projecting the empowerment of women and gender equality, generate more positive responses. In a People Insights post last month, Facebook IQ shared recent research …
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It was just a few days ago that we read that Twitter is considering to extend a tweet's length to up to 10,000 characters, possibly ending the struggle of fitting a message into just 140 characters. Needless …
Slowly but surely, brands are starting to adopt emoji in their social media posts. Just like "smileys" before them, they allow marketing messages to go further, as they convey or reinforce a certain tone of voice, …
Share buttons are a great way for publishers to get their content seen across social media platforms. Facebook, Twitter and Reddit are among the most used share buttons, with Pinterest also doing a good job …
Joining a new social network is never easy. It's almost like starting a new school. You're worried about what to say, where to go, and who to make friends with. Twitter can definitely feel like that …
Facebook is letting some people choose the frequency of posts on News Feed, and letting brands choose posts they don't want to appear next to.
Facebook announced that Group Effects are now available in Messenger video calls and Messenger Rooms; will soon be coming to Instagram.
Facebook introduced interactive Augmented Reality Ads in September 2019, so they should now be available to all advertisers.
Last week Snap updated Snapchat Lens Studio with new templates that allow creators to take advantage of advanced AR features.
TikTok NewMusic will help users find more new tracks, and artists can use the new feature to promote their music. TikTok has become one of the main platform where music is discovered, re-discovered sometimes and how …
Hootsuite has launched OwlyWriter, an AI-powered tool to help you create better social content faster. To match the speed of social, marketers need to pump out tons of content on a daily basis. OwlyWriter AI eliminates …
TikTok is launching Sounds for Business, a new collection of sounds designed as templates for quick and engaging content creation. TikTok is a home to small businesses, with 58% of TikTok users saying that they discover …
How Do Link Stickers In Instagram Stories Affect Engagement? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek the answer.
After 15 years, Facebook is changing the name of its home page in an effort to move away from the word "news."
Messenger has introduced several new seasonal features to enhance the holiday mood and a convenient tool to gift cash easily.
TikTok has introduced Creator Next, a new monetization option that lets creators access new and existing tools and be rewarded for their creativity.
The Roundup's first issue showcases how brands partnered with creators and drove success from handing them creative reins.
A mere suggestion that Discord might soon get into NFTs was enough to cause an uproar among the platform's users.