We've talked a lot about the value of using social media in customer service but we rarely translate this into revenue. Instead, we look at how fast issues can be brought to our attention, and …
Forget selfie sticks. Twitter is filing a patent for an unmanned aerial vehicle (a UAV, known as a drone) that can be controlled by users of the social network. Selfies are about to change forever, right? Also Read: …
Topsy, the social conversation analytics company is no longer among us. Two years after being bought by Apple, the mother ship has decided to shut it down. Also Read: Show Me The Numbers: Twitter Unveils New …
Facebook is the largest social network. With over 1 billion active users, no one argues that. But a recent research from GWI shows that Facebook is also the most frequently used platform. Also Read: Facebook Moves …
What I really love about social media is that we get to learn every day. Not only is there something new all the time, but it usually also comes to change everything we knew and …
Social ads are great. They benefit from detailed targeting and allow brands to reach out to the right people, at the right time and on the right platform, for a fraction of the cost of …
What's better than tweeting your complaints about the weather, or the traffic? That's right, tweeting about both bad weather and horrible traffic! And, in fact, you shouldn't be ashamed to do so, as scientists say it …
Oh boy, this is going to be confusing for many users. Twitter is reported to be conducting a series of test where tweets are no longer organised in a chronological manner on a user's timeline. …
As 2015 draw to an end, we all start looking back at all the good and bad things that happened. They help us evaluate each situation and plan ahead. It's the same with social networks - and this year, …
Twitter began as a text-only platform and it has since done very little to centre itself around anything else. We all know though, that images rule social media, and it seems that Twitter has finally got …
Instagram is definitely one of the platforms with the most potential, nowadays. And ever since it was acquired by Facebook, it has launched many new features to help businesses make the most of its possibilities. Ads, for …
Friday Funday evening is here and you should by this point be thinking about leaving work and arranging to meet up with friends (those of you who already have, I salute you). Should you be taking the …
More and more publishers are turning to Snapchat to gain a younger audience. Snapchat allows them to share their stories in a new and different manner with which users really like to engage. That's all good, …
Emoji are everywhere in our online conversations. From iMessage to WhatsApp, from Messenger to Twitter, Emoji help us say more, quicker. There are Emoji for almost everything: food, transport, and smileys of course... and also …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share their …
Marketing has always been about influencing our consumer behaviour. And to do so, marketers always had access to an arsenal of methods and channels. TV was thought to be the most efficient for long, but nowadays we know …
I love GIFs. If an image is worth a thousand words, an animated GIF is worth a million! So much to be said and so many opportunities! One bad thing though. You can't control them - they …
As you know Twitter suddenly replaced the fav button with a heart - or "like" - a week or so ago. And of course, it did not take long before that kickstarted an online debate. …