Social ads are great. They benefit from detailed targeting and allow brands to reach out to the right people, at the right time and on the right platform, for a fraction of the cost of traditional advertising. But they have one major limitation: you can only reach people who have an account on the specific platform.
Also Read: Facebook Is Starting To Let You Do A Lot More Offline
Twitter is recognised as one of the best social platform to share or follow the news, but it is still trying to build its name as a leading advertising platform. Research has shown that many people end up on Twitter without having an account or being logged in at that moment. That is because they follow link – or embedded tweets – found on news sites or blogs, or after a simple Google search.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
So, starting immediately, Twitter will expand its ad capacity to logged out and non-users. With this way, Twitter hopes to be able to reach an extra 500 million people every month.
Of course, such campaigns will be limited in terms of targeting, but will offer a larger reach to advertisers not really looking into speaking to specific people only.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
This is still a trial phase for Twitter, and will only be rolled out globally if found successful. For now, these ads are only available in the US, UK, Japan and Australia.
You might also like
More from Twitter
Twitter Spaces Will Bring Live Audio Conversations To The Platform
Twitter announced it will start testing Twitter Spaces – Clubhouse-like audio conversation rooms – to its platform later this year.
Twitter Hires Famous Hacker As Its New Head Of Security
Twitter has named famed hacker Peiter Zatko, aka 'Mudge,' as its new head of security.
Twitter Expands Fleets To Users In Japan
As part of the next stage of a worldwide rollout, Twitter has announced the expansion of its Stories-like Fleets feature …
It’s Official, Donald Trump Is The Biggest Loser On Twitter
Joe Biden won the US Presidential election, and Donald Trump has become the biggest loser on Twitter. For real.
Can You Guess Trump’s Twitter Password? This Hacker Did.
A Dutch hacker claims he successfully accessed Donald Trump's Twitter account, simply by guessing his password (and you would have …
You Can Now Turn Your WordPress.com Blog Posts Into Tweetstorms
WordPress.com announced a new feature that lets you share entire blog posts as Twitter threads, helping you amplify your content …
Twitter Announces New Measures To Protect The 2020 US Election
In its effort to protect critical dialogue on its platform, Twitter is announcing several new product and enforcement updates.
How To Prepare For Cyber Monday During COVID-19
Twitter gives brands five tips to prepare for Cyber Monday's shopping madness during the COVID-19 pandemic.
Twitter Turns Tweets About Wearing Masks Into Billboards
New Twitter billboards are taking over the streets of seven US cities to promote wearing masks to combat the …
