Social ads are great. They benefit from detailed targeting and allow brands to reach out to the right people, at the right time and on the right platform, for a fraction of the cost of traditional advertising. But they have one major limitation: you can only reach people who have an account on the specific platform.
Also Read: Facebook Is Starting To Let You Do A Lot More Offline
Twitter is recognised as one of the best social platform to share or follow the news, but it is still trying to build its name as a leading advertising platform. Research has shown that many people end up on Twitter without having an account or being logged in at that moment. That is because they follow link – or embedded tweets – found on news sites or blogs, or after a simple Google search.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
So, starting immediately, Twitter will expand its ad capacity to logged out and non-users. With this way, Twitter hopes to be able to reach an extra 500 million people every month.
Of course, such campaigns will be limited in terms of targeting, but will offer a larger reach to advertisers not really looking into speaking to specific people only.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
This is still a trial phase for Twitter, and will only be rolled out globally if found successful. For now, these ads are only available in the US, UK, Japan and Australia.
You might also like
More from Twitter
Twitter Makes It Harder To Switch To Reverse-Chronological Feed
Twitter has made it harder to switch between the Latest and Home feeds in the app, with the algorithm-based feed …
Twitter Unveils New Monetization Tracking Dashboard For Creators
Twitter recently unveiled a new Creator Dashboard to help creators make the shift into monetized content creation.
Twitter Is Working On A New Podcast Discovery Tab
User reports show a new podcast discovery button placed within the sidebar menu and the lower navigation panel of the …
Twitter Expands Birdwatch Access To More Test Users
Twitter has announced updates for its Birdwatch crowdsourced fact-checking program, and a new testing group of random US users.
Twitter Rolls Out New Bot Labels To Identify Good Bot Accounts
Developers can take part in the initiative and identify their accounts as bots, displaying a label on their profiles and …
Twitter Expands Beta Access To ‘Safety Mode’ Anti-Abuse Tool
The tool, which automatically blocks abusive accounts for seven days, has been extended to users in a number of English-speaking …
Twitter Adds Three New Payment Options To Tip Creators
Twitter is adding three more payment methods to tip creators in Africa and India, as well as adding support for …
Twitter Tests Option To DM Users Right From Their Tweets
Twitter is testing a new DM button with some iOS users that will allow them to DM a Tweet author …
Twitter Is Working On A Feature That Lets You Tweet Select Users Only
Twitter may soon be launching Flock, a feature that allows users to select a group of up to 150 close …
