Twitter is testing a new feature that allows brands to add a shopping section to the top of their profiles.
The ‘Shop Module’ offers a carousel of products that can be bought without ever leaving Twitter.
Related | Google Enriches Its Shopping Experience With New Ways To Find Deals
The new Twitter Shop Module launches in the US today but it will be available to only a few select brands for now, and only on iOS devices for people who use Twitter in English.
Brands who are part of the test will be able to list products in a carousel present at the top of their profiles. Tapping on a product will link to a listing with the option to purchase the item directly from within Twitter itself.
“People talk about products on Twitter every day, so we’re excited about how this early exploration of the Shop Module can build a bridge between people talking about and discovering products on Twitter to actually purchasing them,” Twitter says.
Around a dozen brands have access to the pilot, including GameStop and Arden Cove. Twitter did not reveal a timeline for when it might expand to more brands.
You might also like
More from Twitter
Twitter Shareholders Vote To Approve $44 Billion Elon Musk Buyout
A large majority of Twitter shareholders approved the buyout, now Musk wants to fight his way out of it.Elon Musk …
Tweet Replies Ad Placement Now Available On All App Install Campaigns
Twitter is now allowing all advertisers to use its new Tweet replies ad placement, for app install ads, on iOS …
Twitter Tests Larger Product Displays With Twitter Shops
The new feature being tested with select US merchants will allow businesses to showcase up to 50 shoppable items on …
Twitter Makes It Harder To Switch To Reverse-Chronological Feed
Twitter has made it harder to switch between the Latest and Home feeds in the app, with the algorithm-based feed …
Twitter Unveils New Monetization Tracking Dashboard For Creators
Twitter recently unveiled a new Creator Dashboard to help creators make the shift into monetized content creation.
Twitter Is Working On A New Podcast Discovery Tab
User reports show a new podcast discovery button placed within the sidebar menu and the lower navigation panel of the …
Twitter Expands Birdwatch Access To More Test Users
Twitter has announced updates for its Birdwatch crowdsourced fact-checking program, and a new testing group of random US users.
Twitter Rolls Out New Bot Labels To Identify Good Bot Accounts
Developers can take part in the initiative and identify their accounts as bots, displaying a label on their profiles and …
Twitter Expands Beta Access To ‘Safety Mode’ Anti-Abuse Tool
The tool, which automatically blocks abusive accounts for seven days, has been extended to users in a number of English-speaking …
