Twitter worked with MAGNA Global and IPG Media Lab to find out how its various video ad formats can be used more effectively to drive brand KPIs.
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Snapchat has released new research about the impact of the Coronavirus pandemic on our society and what we all do on a daily basis.
According to a recent Pew Internet Research report, text messaging is the most common activity on mobile phones in emerging markets.
Millennials are the new power customers. The latest study commissioned by Snapchat looks into what triggers them, how they like to pay and what they are more likely to spend on.Guess what, Millennials love to shop. …
Taking sides on a cultural issue doesn't guarantee more conversation about a brand... and more insights from this recent Splendid Communications' report.
Nike's new ad campaign, featuring Colin Kaepernick, has exposed a growing generational gap, according to tracking analysis by Morning Consult.
WhatsApp is proving to have a severe problem with fake news, so the company is going to be paying researchers to study it in hopes that it can find solutions.
Before you get all defensive, this is exactly what it sounds like. Your obsessive taking of selfies could mean only one thing: Selfitis.
Do you love avatars, but have given up on trying to create the perfect one yourself? Facebook might soon be able to do it for you.Avatars are regaining popularity on social media. Of course, Bitmoji (and …
In the ongoing battle between Snapchat and Instagram, advertising dollars are the ones who will settle the outcome. And advertisers seem to like Instagram more.Snapchat counts as many as 150 million active users. Its main rival, Instagram, has …
More and more brands are using emojis on Twitter as they foster emotional bonds with users, and have surely contributed to the success of many campaigns. Twitter also says that branded emojis can supercharge campaigns. The use of emojis …
One by one, all of the major social platforms have now introduced live broadcasting features. Not because they all just want to copy each other - but because live video really matters.In part one of …
Others can tell a lot about us simply by looking at what we post on social networks. So imagine what AI can do. Researchers at Harvard and the University of Vermont created a program that …
A while back, I wrote about how Twitter Ads really drive movie ticket sales with effective marketing activities. And that's not all it seems. New research suggests that Twitter video ads drive receptivity and brand …
Any marketer knows just how important live research is, as it makes consumer and market insight a lot more timely and accessible. To help marketers conduct live research, Twitter has launched Twitter Insiders - a network …
You don't have to think about it as an embarrassing situation. According to researchers, your drunk tweets could help scientists determine the ways in which people drink and socialise, and also help them avoid dangerous situations.A researcher …
Instagram is one of the trendiest social media platforms, and rightly so... because it has been working very hard on making itself better for users and brands. And the latter might also be the direct cause of the …
It's hard to believe, but in only ten years social media have become major parts of our lives. They have brought massive changes to how we communicate, how we work, how we vote, but also to how …