Twitter worked with MAGNA Global and IPG Media Lab to find out how its various video ad formats can be used more effectively to drive brand KPIs.
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Snapchat has released new research about the impact of the Coronavirus pandemic on our society and what we all do on a daily basis.
Millennials are the new power customers. The latest study commissioned by Snapchat looks into what triggers them, how they like to pay and what they are more likely to spend on.Guess what, Millennials love to shop. …
Nike's new ad campaign, featuring Colin Kaepernick, has exposed a growing generational gap, according to tracking analysis by Morning Consult.
Before you get all defensive, this is exactly what it sounds like. Your obsessive taking of selfies could mean only one thing: Selfitis.
Do you love avatars, but have given up on trying to create the perfect one yourself? Facebook might soon be able to do it for you.Avatars are regaining popularity on social media. Of course, Bitmoji (and …
In the ongoing battle between Snapchat and Instagram, advertising dollars are the ones who will settle the outcome. And advertisers seem to like Instagram more.Snapchat counts as many as 150 million active users. Its main rival, Instagram, has …
Any marketer knows just how important live research is, as it makes consumer and market insight a lot more timely and accessible. To help marketers conduct live research, Twitter has launched Twitter Insiders - a network …
You don't have to think about it as an embarrassing situation. According to researchers, your drunk tweets could help scientists determine the ways in which people drink and socialise, and also help them avoid dangerous situations.A researcher …
Instagram is one of the trendiest social media platforms, and rightly so... because it has been working very hard on making itself better for users and brands. And the latter might also be the direct cause of the …
It's hard to believe, but in only ten years social media have become major parts of our lives. They have brought massive changes to how we communicate, how we work, how we vote, but also to how …
From time to time we hear about how Facebook isn't cool and that teens are abandoning it in droves etc. Whatever the case may be, Facebook is not getting any smaller... and guess what? A …
Facebook is great at driving traffic to websites. In our industry, most media outlets and content creators rely on link posts to bring more users to their websites. And that is the correct way to go at …
If you still had doubts, this week may have settled them: Facebook is the leading social media platform and it will probably stay so for years to come. Not only does Facebook count the largest …
Earlier this month, Twitter announced that it had added new brands to the very selective list of companies that can feature a 'Buy' button in their tweets. It is pretty safe to assume that more businesses would …
Facebook's mission is to connect the world. And with 1.5 billion users from all over the world, it is well on its way to do that. But because of its visual nature (think about how …
Remember when fashion designer Michael Kors became the first brand to run Ads on Instagram, just four days ago?Well today, Nitrogram, a company specializing in analytics for Instagram, looked into the key metrics of this very …
They say that if one looks at your friends, they will know who you are. Well it seems that Facebook has taken this and more to a whole new level.Researchers at Cambridge University have created …