New Snapchat Study Reveals How Millennials Shop
Millennials are the new power customers. The latest study commissioned by Snapchat looks into what triggers them, how they like to …
Survey: Over 60% Of Users Encounter Negative Experiences With YouTube Content
A recent Pew Research Center survey has found that over 60% of users have negative experiences with content on YouTube.
Insights From The “Brands’ Permission to Speak” Report
Taking sides on a cultural issue doesn't guarantee more conversation about a brand... and more insights from this recent Splendid Communications' …
Watch How Nike’s Kaepernick Ad Exposed A Generational Gap
Nike's new ad campaign, featuring Colin Kaepernick, has exposed a growing generational gap, according to tracking analysis by Morning Consult.
WhatsApp Will Pay Researchers To Study Its Fake News Problem
WhatsApp is proving to have a severe problem with fake news, so the company is going to be paying researchers …
Oh No, Your ‘Selfitis’ Is Flaring Up Again
Before you get all defensive, this is exactly what it sounds like. Your obsessive taking of selfies could mean only …
Facebook Is Learning How To Automatically Create An Avatar From A Photo
Do you love avatars, but have given up on trying to create the perfect one yourself? Facebook might soon be able …
Sorry Snapchat, Advertisers Like Instagram More
In the ongoing battle between Snapchat and Instagram, advertising dollars are the ones who will settle the outcome. And advertisers seem …
Twitter: How Branded Emojis Can Supercharge Your Campaigns
More and more brands are using emojis on Twitter as they foster emotional bonds with users, and have surely contributed to the success of …
Twitter: 6 Reasons Why Live Video Matters
One by one, all of the major social platforms have now introduced live broadcasting features. Not because they all just …