Snapchat has released new research about the impact of the Coronavirus pandemic on our society and what we all do on a daily basis.
The pandemic has clearly impacted the way we function as a society. Lockdowns, quarantine, and other self-isolation decisions have caused a deep change in our behavior. But what has truly changed?
Snapchat’s own research comes from s survey of users, aggregated and anonymized location data and the top trends from search, stickers, public and Our Story post captions.
The results clearly show a trend for social distancing. High schools (-86%) and Universities (-73%) are the most impacted but quickly followed by entertainment venues (-59%), movie theatres (-40%) and bars (-29%). Travel is also heavily impacted with airport traffic being down (-22%) and hotel visits (-22%.)
Of course, and that will not come as a surprise, trips to the grocery store are on the up (+2%), a trend that was confirmed by Foursquare who saw grocery store visits increase by 19% nationally since February 23.
You might also like
More from Snapchat
Snapchat is introducing its first-ever practice-based certification as part of its Snap Focus ads certification courses.
Snapchat's music library just got a huge boost with music from Universal Music Group's catalog, following a deal with the …
Snapchat has announced the launch of Public Profiles for Businesses on its platform, to help brands run their organic presence …
These new generation Spectacles are the first to offer built-in AR. But they're not available to the public. Yet.
Snapchat is collaborating with the Los Angeles County Museum of Art to bring five augmented reality monuments to Los Angeles.
Snapchat Spotlight, Snap's new TikTok competitor, has already gained over 100 million MAUs since its launch in December.