Snapchat has released new research about the impact of the Coronavirus pandemic on our society and what we all do on a daily basis.
The pandemic has clearly impacted the way we function as a society. Lockdowns, quarantine, and other self-isolation decisions have caused a deep change in our behavior. But what has truly changed?
Snapchat’s own research comes from s survey of users, aggregated and anonymized location data and the top trends from search, stickers, public and Our Story post captions.
The results clearly show a trend for social distancing. High schools (-86%) and Universities (-73%) are the most impacted but quickly followed by entertainment venues (-59%), movie theatres (-40%) and bars (-29%). Travel is also heavily impacted with airport traffic being down (-22%) and hotel visits (-22%.)
Related | Now You Can Co-Watch Posts During Instagram Video Chats
Of course, and that will not come as a surprise, trips to the grocery store are on the up (+2%), a trend that was confirmed by Foursquare who saw grocery store visits increase by 19% nationally since February 23.
More from Snapchat
Snapchat Begins Allowing Stories To Be Integrated Into Apps
Snapchat added App STories to the Snap Kit toolset for developers to begin incorporating Snapchat Stories into their apps.
How To Use Lens Web Builder To Create Snapchat AR Lens Campaigns
Snapchat's Lens Web Builder is a new tool that allows advertisers to quickly create AR Lens campaigns within Ads Manager. …
Snapchat Brings The New £20 Note To Life With AR
Snapchat partnered with Tate Britain, The National Gallery, and The Bank of England, to create an AR filter that brings …
