Remember when fashion designer Michael Kors became the first brand to run Ads on Instagram, just four days ago?
Well today, Nitrogram, a company specializing in analytics for Instagram, looked into the key metrics of this very first ad campaign on Instagram.
The company says that the ad brought more than 33,000 new followers to Michael Kors, which is 16 times more than the average number for the brand’s previous 5 non-promoted posts, each of which were featured on Instagram’s ‘popular page’.
Moreover, Nitrogram says that the sponsored post generated 218K likes in 18 hours, that’s 370% more likes than the average of Michael Kors’ last 5 posts, with an estimated 6.15 million users viewing it.
Check out all the results from Nitrogram’s research: Nitrogram: Key Metrics from First Instagram Ad
Related Stories:
- Meet the Most Influential Instagramers
- Sneak Peek on Instagram Ads
- Postrgram Makes Mosaic Posters from Your Instagram
You might also like
More from Instagram
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Instagram Testing New ‘Nudity Protection’ Feature
According to reports, Instagram has started to test a new 'Nudity Protection' feature to protect users from unwanted nude content.
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
Instagram Is Working On ‘IG Candid,’ A BeReal Clone
Meta is looking to take advantage of the craze around BeReal with 'IG Candid' - a clone of the new …
Instagram To Test Full-Screen Photos
Instagram continues to focus on full-screen content, getting ready for a global test of "ultra-tall" photos in feed.The news was …
You Can Now Pin Up To 3 Posts To The Top Of Your Instagram Profile
Instagram will now let you pin up to three posts to the top of your profile page, including Reels, giving …
Amber Alerts For Missing Children Are Coming To Your Instagram Feed
Instagram is rolling out a new Amber Alerts functionality to bring missing children alerts into your feed.On Wednesday, Instagram announced …
Instagram Celebrate @Shop With An NYC Pop-Up Store
To celebrate its 3rd birthday and hitting 1 million followers @shop will launch an exclusive pop-up store in NYC.Instagram launched @shop …
Instagram Begins Testing NFT Sharing
NFTs are coming to Instagram, according to Head of Instagram Adam Mosseri, but it's not for everyone yet.Head of Instagram …
