Remember when fashion designer Michael Kors became the first brand to run Ads on Instagram, just four days ago?
Well today, Nitrogram, a company specializing in analytics for Instagram, looked into the key metrics of this very first ad campaign on Instagram.
The company says that the ad brought more than 33,000 new followers to Michael Kors, which is 16 times more than the average number for the brand’s previous 5 non-promoted posts, each of which were featured on Instagram’s ‘popular page’.
Moreover, Nitrogram says that the sponsored post generated 218K likes in 18 hours, that’s 370% more likes than the average of Michael Kors’ last 5 posts, with an estimated 6.15 million users viewing it.
Check out all the results from Nitrogram’s research: Nitrogram: Key Metrics from First Instagram Ad
- Meet the Most Influential Instagramers
- Sneak Peek on Instagram Ads
- Postrgram Makes Mosaic Posters from Your Instagram
You might also like
More from Instagram
Instagram announced Guides, a new way to easily discover recommendations, tips, and other content from creators, public figures, organizations, and …
Instagram is introducing a new sticker for Stories to "Support Small Business" that lets you promote your favorite small business …
Another tool for nonprofits to help them raise funds during the COVID-19 pandemic: The Donation Sticker is now available on …
Instagram is introducing new stickers to help restaurants, and small businesses continue serving customers during the COVID-19 pandemic.
Netflix announced it's teaming up with Instagram to launch a new weekly live series featuring chats with celebrities about how …