The State Of Content Marketing: Industry Report
The old way of working together on content is falling under the pressures of increasing content demand. In the next …
Report: Influencer Marketing Is Effective, But Guidelines Need To Be Clearer
Brands consider influencer marketing to be an effective strategy, but at the same time, many are confused by guidelines and regulations …
Report: Two-Thirds Of U.S. Adults Are Getting Their News Through Social Media
New research from Pew has found that the percentage of American adults who got their news from social media has …
Live Videos On Facebook Increase Fourfold In Less Than A Year
A report from L2 proves that Live is Facebook's major tour de force, and brands are growing confident of this …
Two Graphs That Could Reveal Snapchat’s Future
Instagram Stories have turned into Snapchat's nemesis, copying and releasing new features all the time, stamping on its features, and eventually, …
On Instagram, Micro-Influencers Get More Engagement Than Top Influencers
Once upon a time, influencer marketing was a cost-effective way to reach new receptive audiences. But as more businesses knocked at …
Insights From “The Global Power Of Influencers” Report
How and why do women engage with influencer content, and what does this mean for brands? A recent report by …
Recent Studies Show That Podcasts Should Not Be Overlooked
In an age when attention is in short supply, there is one often-overlooked medium that is still holding up: podcasts. …
Consumer Trend: User-Generated Images Generate More Brand Trust
We all know that when people buy things, they tend to trust their friends' recommendations. Along the same lines, we …
WeChat Is A Major Destination For Luxury Brands
The Chinese social network, WeChat, presents a huge opportunity for luxury brands. They see an untapped fast-developing market lying ahead of …