Hootsuite conducted its annual survey of over 3,000 marketers and identified five key social media trends you need to take note of in 2020.
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Storyblocks did its 'year-in-review' in an effort to help prepare creatives for the year ahead, revealing the 2020 content trends - both topical and visual.
After announcing it at I/O 2019, Google is starting the "experimental" public rollout of its new Speed report in Search Console.
Take a peek at some interesting takeaways from Adobe's 2019 Emoji Trend Report released last week.
What is slowing content marketing down? How efficient are today’s processes? How much time is lost due to poorly defined workflows? We've got the answers!
The old way of working together on content is falling under the pressures of increasing content demand. In the next phase of content marketing, the winners and the losers will be separated by how well …
Brands consider influencer marketing to be an effective strategy, but at the same time, many are confused by guidelines and regulations around it.
New research from Pew has found that the percentage of American adults who got their news from social media has seen a further increase from 2016. Facebook remains the platform of choice for a majority …
A report from L2 proves that Live is Facebook's major tour de force, and brands are growing confident of this new powerful content format. L2 compiled a report that showcases how Live is growing exponentially on …
Instagram Stories have turned into Snapchat's nemesis, copying and releasing new features all the time, stamping on its features, and eventually, its user base. However, the latest punch was thrown by L2, which published troubling research …
Once upon a time, influencer marketing was a cost-effective way to reach new receptive audiences. But as more businesses knocked at the door, influencers started to charge more for featuring brands in their posts. So, prices surged. …
How and why do women engage with influencer content, and what does this mean for brands? A recent report by Bloglovin' answers these questions and more. In its November 2016 Consumer Survey, Bloglovin’ blends responses from …
In an age when attention is in short supply, there is one often-overlooked medium that is still holding up: podcasts. And several recent studies have derived insightful facts and stats about them.Is podcasting an integral …
We all know that when people buy things, they tend to trust their friends' recommendations. Along the same lines, we are finding out more and more often, that User Generated Content (or UGC), and specifically …
The Chinese social network, WeChat, presents a huge opportunity for luxury brands. They see an untapped fast-developing market lying ahead of them. According to a report by L2, 92% of international luxury brands are already on WeChat.The …
Yelp - the crowd-sourced reviews platform - is often overlooked by marketers, who are too busy being lured away by Facebook's massive user-base and excellent targeting options. Facebook is without a doubt leading the way for social advertising, but …
Instagram is one of the trendiest social media platforms, and rightly so... because it has been working very hard on making itself better for users and brands. And the latter might also be the direct cause of the …
Snapchat is known for some bold moves when it comes to adding new and sometimes, perplexing features. It is also known for its rather interesting monetisation strategy. But we've never been aware of the company looking …