Snapchat is known for some bold moves when it comes to adding new and sometimes, perplexing features. It is also known for its rather interesting monetisation strategy. But we’ve never been aware of the company looking into developing hardware. Until now, according to a report from CNET.
Snapchat has recently hired quite a few senior employees and engineers from augmented reality specialists like HoloLens, Vuforia or even eye-tracking tech companies like Eyefluence. And that makes industry-experts believe that Snapchat could well be secretly working into developing a pair of smart glasses.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
It is not the first time either. Back in 2014, during the hype surrounding Google Glass, Snapchat already showed its interest in smart devices by acquiring Vergence Labs for $15 million. Then, Vergence Labs was building a pair of glasses equipped with an embedded camera.
Personally, I believe that Snapchat is the type of business that could indeed go ahead with such project. Google gave up because the market wasn’t ready for it. And that is exactly what Snapchat has been surfing on ever since it was created: going where no-one else thought it would be viable to go.
I don’t know if the recent hires from Snapchat will lead to the launch of a new piece of hardware. I don’t know if smart glasses make sense. But I do believe that if a company was to make it work, Snapchat would be a good bet.
What do you think?
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Snapchat
Don’t Miss Snapchat’s Lens Fest Virtual Event This Week
Snapchat's global virtual event exploring today's AR "lenscape" is open to the public, and taking place this week. Make sure …
Snapchat Announces Spotlight: An In-App Entertainment Platform For User Generated Content
Snapchat has announced a new curated entertainment platform that will surface the most entertaining Snaps all in one place.
Snapchat Introduces Snapchat Astrology For You And Your Friends
Snapchat is introducing new features to let you create an Astrological Profile and see shared Astrological Compatibility with your friends.
Snapchat Creators Can Now Display Their Follower Counts
Snapchat follower counts are now a reality as the platform turns on the feature for accounts with large followings.
Snapchat Launches 3D Body Scan Lenses In Time For Halloween
Building on its full-body tracking technology, Snapchat has launched 10 new 3D body scan Lenses, that respond to your movements.
You Can Now Scan Food And Wine Labels On Snapchat
Snapchat is expanding its visual search features with the ability to scan food and wine labels and get information about …
Snapchat About To Launch First Original Series Shot On Spectacles
Snapchat is launching "First Person," the first Snap originals series shot on Snapchat Spectacles. Watch the trailer!
Snapchat Users On iOS Can Now Add Song Clips To Their Content
After testing for the last few months, Snapchat is rolling out its 'Sounds' feature to all users on iOS devices, …
Snapchat Launches Its First Local Lens On Carnaby Street
After announcing Local Lenses at its Partner Summit in June, Snap unveiled the first persistent, collaborative, and shared AR experience …