Less is more. More is less… Or is it? Well, in my opinion it’s the former rather than the latter, as no matter how much social media platforms get more and more complicated, all of us do seem to yearn for simplicity.
But, as many social networks start off really simple, they tend to get more and more complicated. But are they getting too complicated?
Also Read: Calling All iOS Users: Remember Ello?
A new study by Siegel+Gale suggests that simplicity really does pay off and that social networking platforms are getting too complicated. This makes the average marketer’s job a lot harder.
The company conducts an annual report assigning what they call a simplicity index and in this year’s report – after examining data from 12,000 consumers in 8 countries about the complexity or simplicity of their interactions with 500 brands – has a section dedicated to social media.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
In the social media section, the company has ranked social media platforms based on their simplicity index and Instagram is the winner scoring a 48 on the simplicity index scale versus the loser – LinkedIn as the most complex platform at 108. This is definitely something that rings true to me – and I don’t think you need a study to tell you this.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Sure, every platform has its own very specific use, therefore complexity does somehow “come with the territory”. However, this isn’t always the case. While Facebook and Pinterest are used mainly as discovery tools for consumers, one makes discovery a lot less complex than the other – that one is of course, Pinterest.
The report also shows the difficulty that marketers are facing to stand out on certain networks – Snapchat, LinkedIn, Pinterest, Tumblr and Instagram all cause marketers difficulty in this respect. Native advertising seems to take its toll in this sense. However, when asked about ads on YouTube or Facebook though users did express their distaste.
You can download the report right here to have a better look at what it has to offer.
You might also like
More from Experts Talk
Pinterest Explains Why Gen Z Loves Trying New Products
Pinterest's latest research reveals interesting insights about Gen Z's attitudes towards trying new products.
How Many Hashtags Are Too Many Hashtags?
What's the optimal number of hashtags to use on Instagram? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team look for …
5 Social Media Trends For 2022
Hootsuite's Senior Manager of Content, Sarah Dawley, reveals her team's latest research on the future of social media.
What Happens When You Buy TikTok Followers: Performance Insights And Key Learnings
This month, Hootsuite's Social Marketing Senior Manager, Amanda Wood, and her team test what happens when you buy followers on TikTok.
Study: Many Americans Blame Social Media For The Decline Of Empathy In Society
A recent study reports that 43% of Americans surveyed blame social media for the decline of empathy in society.
8 Graphic Design Trend Predictions For 2022
Here are the 2022 graphic design predictions according to infographic maker and online data visualization tool, Venngage.
Instagram Reels Vs. TikTok Videos: Performance Insights And Key Learnings
This month, Hootsuite's Senior Manager for Social Marketing, Amanda Wood, and her team test the performance of Instagram Reels versus …
Insights And Key Learnings About Getting Shadowbanned On Instagram
This month, Hootsuite's Social Media Marketing Manager, Amanda Wood, and her team, try to get shadowbanned on Instagram.
Top Insights From Five Social Media Experiments
In this article, Amanda Wood, Social Media Marketing Manager at Hootsuite examines five social media experiments and their findings.
