What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of the modern social media marketer with insights from the company’s latest report.
Did you know? Each minute, 208 rooms are created on Clubhouse, 240K photos are uploaded on Facebook, and Amazon shoppers spend $283k!
Ahead of World Emoji Day, Adobe is releasing its 2021 study on global emoji trends and their social impact.
LinkedIn recently released its annual 'State of Sales' report, highlighting how sales teams are (or aren’t) adjusting to a 100% virtual sales scenario.
Adobe has released its Global Emoji Diversity & Inclusion Report, exploring the impact of emoji inclusion and representation on how people communicate.
A report from L2 proves that Live is Facebook's major tour de force, and brands are growing confident of this new powerful content format. L2 compiled a report that showcases how Live is growing exponentially on …
Instagram Stories have turned into Snapchat's nemesis, copying and releasing new features all the time, stamping on its features, and eventually, its user base. However, the latest punch was thrown by L2, which published troubling research …
Once upon a time, influencer marketing was a cost-effective way to reach new receptive audiences. But as more businesses knocked at the door, influencers started to charge more for featuring brands in their posts. So, prices surged. …
How and why do women engage with influencer content, and what does this mean for brands? A recent report by Bloglovin' answers these questions and more. In its November 2016 Consumer Survey, Bloglovin’ blends responses from …
We all know that when people buy things, they tend to trust their friends' recommendations. Along the same lines, we are finding out more and more often, that User Generated Content (or UGC), and specifically …
Instagram is one of the trendiest social media platforms, and rightly so... because it has been working very hard on making itself better for users and brands. And the latter might also be the direct cause of the …
Snapchat is known for some bold moves when it comes to adding new and sometimes, perplexing features. It is also known for its rather interesting monetisation strategy. But we've never been aware of the company looking …
Less is more. More is less... Or is it? Well, in my opinion it's the former rather than the latter, as no matter how much social media platforms get more and more complicated, all of …
The undefeated champion of Social, is Facebook. With over 1 billion registered active users, it's no surprise that it's still at the top, and so far none of the other platforms have been able to …
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