Pinterest last week announced it has reached its milestone of 400 million monthly active users with Gen Z, men, and Millennials, driving user growth.
Millennials are the new power customers. The latest study commissioned by Snapchat looks into what triggers them, how they like to pay and what they are more likely to spend on. Guess what, Millennials love to shop. …
In the more "traditional" world of B2B marketing, brands are getting ballsy - and by ballsy I mean creative; taking on new social media platforms, like Instagram.
Ahead of the US midterm elections, Snapchat wants to encourage its young users to register to vote, thanks to in-app notifications and a Snapchat-branded TurboVote mobile site.
The San Francisco Museum of Art makes texting great again. And we're so here for it. In just a few days, SFMOMA's art-texting service sent everyone with a US mobile network, and a soft spot for art, on …
No marketing campaign can succeed without a clear understanding of your demographics. While youngsters have been the first to register, over the years social networks have attracted hundreds of millions of users of all ages. …
Millennials love Snapchat, no doubt about that. But they also believe that it won't last and they will eventually leave the platform! Yes, a large majority Millennials are on Snapchat. But according to a recent research, almost one of two …
Before marketers start sharing content on social, they examine, evaluate, and pick, the platforms that are right for them. In short, most will be choosing the platforms where their audience hang out. While Facebook covers pretty much …
A major contributor of Snapchat's appeal and meteoric rise among teens, was that their parents weren't on it. Facebook was starting to look "old". And guess what. The same is happening on Snapchat. Older audiences are flocking …
Marketers, rejoice: social media ads DO work! This is at least what Deloitte's latest Digital Democracy Survey found, with 50% of Millennials saying that ads on social media have a medium or high impact on their buying …
In the very crowded and competitive marketing landscape, many marketers get worked up when they're tasked with reaching Millennials. While popular beliefs have it that social media is where they should concentrate their efforts, a new study brings …
In the digital age, it is very easy to be weary of online banking and doing any transactions online. It is millennials though, who are first working past this fear and are more reliant on …
How can we sell stuff to "young people"? That term is so broad it hurts my eyes... In marketing terms, "how can we market to Millennials", also referred to as "foodies" or the "Me" generation? …
This much is clear to me... the future is mobile. From social media, to e-commerce, or the intersection between the two... the future is mobile - mobile is the future. But who is driving the trend? What …
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