Millennials love Snapchat, no doubt about that. But they also believe that it won’t last and they will eventually leave the platform!
Yes, a large majority Millennials are on Snapchat. But according to a recent research, almost one of two users (48%) described the app as being “just a fad.” Moreover, a majority of Millenial users don’t believe they will continue using the app after they turn 35.
That in itself could be quite alarming for Snapchat and its investors. But there is worse. While Snapchat is undoubtedly the best platform for marketers to reach out to the coveted Millennial audience, they could not care less about your ads.
In the survey of 3,000 adults, Fluent LLC found that 69% of all Snapchat users said they would always skip the Snapchat ads. Even more worrying, is the next generation: 80% of 18 to 24 explained how they almost always ignore the ads that have been served to them.
Worrying, right?
[wysija_form id=”5″]
More from Snapchat
Snapchat Launches Virtual Art Gallery Lens To Celebrate Black History Month
To celebrate Black History Month, Snapchat launched a new Lens that gets users to visit its AR art gallery showcasing …
Snapchat: How The Apps You Use Impact Your Daily Life And Emotions
Snapchat partnered with Murphy Research to release Apposphere, a quantitative and qualitative study to understand how and why people use …
Android Users Could Be The Answer To Snapchat’s Problems
Snapchat has two problems that are tied to each other: growth and profitability. Solving one solves the other, right? In …
