Facebook is fast making it easier for "businesses of any size to easily connect with the people in their area." One way to do this, is through Local Awareness Ads. Now, the company is launching …
Local businesses usually don't usually have very big budgets for marketing, and to be honest, every penny counts. So, they have to be very good at targeting people that are nearby. Facebook has launched Local …
You might have noticed a new campaign objective for your Facebook Ads on the Power Editor recently, called Lead Ads. You may have already also wondered, what they are and why should you care. Well, if you …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share their …
Yes, we know that Facebook is currently the most effective advertising platform. This is due to the company's dedication in the last few years to creating great ad products for advertisers big or small. According …
Facebook ads are a great and efficient way to promote your content or website. But up to now, one ad meant one image and one link only. Hence, you add to set up different ads …
There are the "arch rivals" of the 21st century, both built thanks to millions of advertising revenue. But which platform is really the best to advertise your business online: Google or Facebook? Also Read: Facebook Is Building …
Facebook is always on the move, changing this, making this better, creating new features, etc... Funny enough, Facebook has been really quiet in terms of design lately. In fact, not much has changed visually for Facebook pages …
Facebook announced another algorithm update for its newsfeed a few days ago, focusing even more on content that users actually want to see, affecting Pages' content (and reach) even more. Also Read: Facebook Will Show Even Less Promotional …
Advertising on Facebook has always been pretty straight forward as far as recreating an ad and targeting the right population. When it came to payment, however, it still was a bit "prehistoric" as advertisers were …
Facebook page admins are in for a treat. If we could manage pages very well on the go thanks to the Facebook Pages Manager App, monitoring and managing Facebook Ads campaigns was almost impossible. Now …
Social media users are not watching TV the same way anymore, or at least TV does not have their full focus anymore. This is what Facebook wants to convince their advertising clients. Truth is that many …
Facebook has updated its mobile version and it will now autoplay videos. Not all videos of course, just the ones uploaded directly on its platform. Facebook is looking to differentiate its native videos from the …