Facebook has updated its mobile version and it will now autoplay videos. Not all videos of course, just the ones uploaded directly on its platform. Facebook is looking to differentiate its native videos from the likes of Vine, Instagram or especially Youtube videos which are by far the most uploaded video content on Facebook.
Josh Constine, from TechCrunch, reports:
[quote style=”boxed”]Previously, any video uploaded to Facebook directly or shared to the News Feed from Instagram would appear the same as YouTube videos — locked behind a play button. While the conscious decision to stop scrolling for, open the video player, wait for it to load, and watch might not seem like a big deal, it may have been too much of a time and effort investment for some. If people don’t watch videos, they don’t get likes and comments that encourage friends to upload more, and they might skip uploading them themselves.[/quote]
Facebook confirmed this new format is now internationally rolled out to most iOS and Android users and will reach all of them soon. However, Facebook is still testing this feature on desktop and doesn’t have schedule for when it will roll out there.
Also Read: Is Facebook Afraid of Advertisers Leaving Its Platform?
TechCrunch has shared this video showing how it actually works:
And of course this probably is the first official step which announces the launch of video ads on Facebook. Although back when it was first testing the feature in September, Facebook denied this, there is no doubt in our mind that video ads will be on Facebook very soon
[quote style=”boxed”] At first, this feature will be limited to videos posted by individuals, musicians, and bands. We’re doing this to make sure we create the best possible experience. Over time, we’ll continue to explore how to bring this to marketers in the future.[/quote]
Related Stories:
- Social Media Advertising- Why should I care?
- Facebook Updates Newsfeed, For More ‘Quality’ Update
- Facebook is Testing Feature To Surface Old Posts
You might also like
More from Facebook
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …
