Facebook has updated its mobile version and it will now autoplay videos. Not all videos of course, just the ones uploaded directly on its platform. Facebook is looking to differentiate its native videos from the likes of Vine, Instagram or especially Youtube videos which are by far the most uploaded video content on Facebook.
Josh Constine, from TechCrunch, reports:
[quote style=”boxed”]Previously, any video uploaded to Facebook directly or shared to the News Feed from Instagram would appear the same as YouTube videos — locked behind a play button. While the conscious decision to stop scrolling for, open the video player, wait for it to load, and watch might not seem like a big deal, it may have been too much of a time and effort investment for some. If people don’t watch videos, they don’t get likes and comments that encourage friends to upload more, and they might skip uploading them themselves.[/quote]
Facebook confirmed this new format is now internationally rolled out to most iOS and Android users and will reach all of them soon. However, Facebook is still testing this feature on desktop and doesn’t have schedule for when it will roll out there.
Also Read: Is Facebook Afraid of Advertisers Leaving Its Platform?
TechCrunch has shared this video showing how it actually works:
And of course this probably is the first official step which announces the launch of video ads on Facebook. Although back when it was first testing the feature in September, Facebook denied this, there is no doubt in our mind that video ads will be on Facebook very soon
[quote style=”boxed”] At first, this feature will be limited to videos posted by individuals, musicians, and bands. We’re doing this to make sure we create the best possible experience. Over time, we’ll continue to explore how to bring this to marketers in the future.[/quote]
Related Stories:
- Social Media Advertising- Why should I care?
- Facebook Updates Newsfeed, For More ‘Quality’ Update
- Facebook is Testing Feature To Surface Old Posts
You might also like
More from Facebook
Facebook Is Testing QR Codes For Peer-To-Peer Payments In The US
In the US, Facebook has begun testing Venmo-like QR codes to facilitate peer-to-peer payments using its app.
Introducing Facebook Dynamic Ads For Streaming
Facebook has announced Dynamic Ads for Streaming - a new ad solution that will help streaming brands highlight their content …
Facebook Data Breach: Did They Get Your Data?
The latest Facebook data breach concerned over 533 million users. We help you check if your personal data was compromised.
Facebook Analytics Will Disappear On June 30
Facebook will retire its Analytics tool on June 30, the company announced in a Business Help Center post today.
Facebook Expands Supports For Unemployed Or Furloughed Ad Agency Professionals
The Rise Initiative Facebook began in Brazil to aid ad agency professionals is now expanding to Canada, Italy, Singapore, and …
LADbible’s Facebook Community Group Netflix Bangers Hits 1 Million Members
Netflix Bangers, the Facebook community run by, global publisher LADbible Group, has today hit the milestone of one million members.
Facebook Expands Support For 2FA Security Keys On Mobile
You can now set up two-factor authentication and log into Facebook on mobile using a security key.
Facebook Is Building An Instagram App For Kids Under 13
Facebook confirmed reports it is building an “Instagram for Kids” for users under the minimum age for its flagship app.
You Can Now Control Who Comments On Your Facebook Posts
Facebook has introduced a new feature that lets you control who can comment on your posts when shared in the …