Snapchat is probably the only social network that is so appealing to the younger audience, although it is still intimidating for many marketers. Its ephemerality and its narrow audience tend to confuse several marketers on …
Can a brand claim the right to a specific hashtag? Can they stop other brands from using it for their own benefit? In fact, who owns a #hashtag?
It's mind boggling to think that Facebook was only founded 10 years ago - it has changed our lives so much. The last ten years have seen a huge rise in social media influence, not …
Yes, women seem to be winning the battle of the sexes on Social Media. Not only they are more popular - they have more friends and more interactions on their timeline - they also are …
Many brands are investing quite a bit of resources into their Twitter presence without always being convinced of the ROI they eventually obtain. Brands are often confused as to what they should or should not …
In 2013, Selfies have become the fastest-growing trend on social media. From TV celebrity to professional athletes and every teenager in every corner of the world, selfies are now everywhere. It has become so ubiquitous …
Brands are not only big on Facebook or Twitter, some are also building a very strong presence on their Youtube Channels. Mashable presents the 10 Biggest Brands on Youtube based on the number of their current …
Brands and Instagram – The Short Video Success Story
Since Instagram launched video, we have all seen our share of "crappy" short films of our friends walking, drinking or doing whatever came to their mind. This could almost make us forget what great a …