Yes, women seem to be winning the battle of the sexes on Social Media. Not only they are more popular – they have more friends and more interactions on their timeline – they also are more active, according to a recent research by QuickSprout.
Women are especially leading in visual social networks such as Instagram or Pinterest, while men tend to focus on more “tech” networks like LinkedIn and Google+.
Also Read: The Pinterest Power of Women
Check out this very interesting infographic from QuickSprout. It compares the presence and activity of Men and Women throughout social media.
Key Points To Take Away
- – 76% of women internet users are active on social media
- – 69% of women use social media to stay in touch with friends
- – Women have 55% more posts on their Facebook timeline than men
- – On average, women have 8% more friends on Facebook than men
- – Women use Twitter and Instagram more than men do
- – 33% of women internet users are on Pinterest, that’s almost 4 times more than men
- – Men use LinkedIn, YouTube and Google+ more than women
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- Men vs Women on Instagram
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