Snapchat's global virtual event exploring today's AR "lenscape" is open to the public, and taking place this week. Make sure to register!
After announcing Local Lenses at its Partner Summit in June, Snap unveiled the first persistent, collaborative, and shared AR experience in London.
Facebook introduced interactive Augmented Reality Ads in September 2019, so they should now be available to all advertisers.
Snap has updated its Lens Studio desktop app with 14 new Landmarkers, six new facial templates, and an interactive tour for new users.
At I/O this week, Google announced it's introducing augmented reality to Google Search, allowing users to search for something and then view it in AR.
LEGO has announced its plans to embrace augmented reality with eight new AR-powered sets.
Is VR a thing of the past? In short, it certainly seems that way. Why might you ask? Let’s just say time really does tell. So much, that when wandering this year’s CES all you …
As part of the campaign for its new Ultraboost 19s, Adidas is allowing users on Snapchat to try on the sneakers with the help of AR and Snap camera.
Facebook has announced that it's renaming its Camera Effects Platform to Spark AR studio, citing huge growth and future AR ambitions.
As part of its effort to get more people to use Stories, Facebook is once again upgrading the feature; this time with the ability to add AR drawings and Boomerangs.
There is one thing that e-commerce websites still can't get quite right: There are many times where the whole shopping experience is a massive game of trying your luck and hoping it fits. Sure, there have been a …
It's a recurrent trend now, every time Snapchat introduces new features, Instagram launches an improved copycat version within just a few weeks, some times even just days. Selfie filters were probably the one feature that was still …
Snapchat is not going to let Instagram steal its mojo. The company is ready to integrate augmented reality into its app. VR or AR, which one will really prevail? If you believe Tim Cook, your bet should …