Facebook has announced that it’s renaming its Camera Effects Platform to Spark AR studio, citing huge growth and future AR ambitions.
Facebook launched its Camera Effects Platform in April 2017, bringing “the power of augmented reality into the hands of all developers and creators.” Indeed, huge growth in the field followed, and today there are entire communities of people building innovative experiences for 1.5 billion people.
These experiences now go “beyond animations, masks, and playful effects,” and so Facebook is taking a step forward, renaming Camera Effects Platform to Spark AR studio. The app that the community used so far was AR Studio. This too has changed to Spark AR Studio. If you had the old version, Spark AR Studio comes as an update, but your old app doesn’t change the name for some reason.
The name change isn’t the only thing to note. Facebook’s announcement also brings an expansion of Spark AR Studio’s capabilities beyond Facebook itself, and onto Instagram as well. This, of course, isn’t something new; Facebook also teased this at F8 earlier this year.
As of today, Facebook is accepting applications “for an extended beta for Spark AR on Instagram” explaining that “accounts like Kylie Jenner, NBA, Ariana Grande, and Gucci have created effects for their followers in our early closed beta – and we want to put the power of Spark AR on Instagram in the hands of a wider variety of individual developers.”
Participants of the beta can use Spark AR Studio to design experiences and make them available on Instagram. Interested parties will need to submit an application.
You might also like
More from Facebook
Here are all the training courses you should consider this week, as part of Facebook's free 'Summer of Support' initiative.
Facebook is testing a new design for Facebook Pages that comes without the "Like" count and "Like" button. Is this …
Facebook is bringing the screen-sharing feature, which is already available on Messenger video calls and Messenger Rooms, to Messenger for …
Facebook is contemplating a move to suspend all political advertising on its platform ahead of the 2020 US Presidential election.
Facebook is rolling out a new Community Management course on Blueprint, which is free to join for everyone. What are …
Late last month, Facebook's NPE team announced an invite-only beta for Forecast, an app that lets users make crowdsourced predictions.