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Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.
Pokémon Go developer Niantic has launched a platform to let developers build AR apps that can bridge the metaverse and the physical world.
Snap keeps leading the race toward in-app shopping, further innovating its AR Try-on capabilities and tools.
Facebook announced that Group Effects are now available in Messenger video calls and Messenger Rooms; will soon be coming to Instagram.
Facebook is making a big expansion into building the metaverse with the creation of 10,000 new jobs at Facebook across the EU.
WPP and Snap have announced an AR collaboration to deliver state-of-the-art marketing and commerce solutions for brands.
A new page on Ray-Ban’s website is now teasing the launch of Facebook’s smart glasses on September 9.
TikTok is offering an experimental toolset called Effect Studio, to allow developers to create AR effects and experiences.
Facebook is working with the International Paralympic Committee (IPC) to bring the Tokyo 2020 Paralympic Games to people via Facebook and Instagram.
Facebook has announced several new shopping updates across its apps, including the expansion of Shops to WhatsApp and Marketplace.
Niantic is teaming up with Hasbro and Japanese toy company TOMY to build another augmented reality game: "Transformers: Heavy Metal."
Apple is making the development of AR apps more accessible to the masses by letting developers create 3D models from 2D photos.