As it accelerates its growth and product development, TikTok is now preparing to take on Snapchat with the launch of a new AR ad format.
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Snapchat has announced a new augmented reality lens created in collaboration with world-renowned British artist Damien Hirst.
Snapchat partnered with Tate Britain, The National Gallery, and The Bank of England, to create an AR filter that brings the UK's new £20 banknote to life.
Snapchat has added two new real-time AR Lenses that change your floor (or the ground) into animated lava or water.
Pinterest has announced the launch of a new AR feature that lets you try on makeup before saving it for later or buying it from a retailer's website.
Facebook introduced interactive Augmented Reality Ads in September 2019, so they should now be available to all advertisers.
The Holidays are just around the corner and Starbucks festive AR landed on Instagram today, bringing to life four limited edition cup designs.
Snapchat this week released a new 3D Paint feature that allows you to draw on objects in augmented reality.
Snapchat is rolling out a collection of six new Lenses for Halloween, all made by Creators using Lens Studio.
Instagram is testing a new AR shopping experience with select brands, powered by Facebook's Spark AR.
Snap has announced the launch of the latest version of its Spectacles sunglasses - this time with dual HD cameras to capture depth and dimension in 3D.
Welcome to this week's top social media stories! Facebook is set to rename Instagram and WhatsApp, Pinterest is future-proof and AR is coming to Insta Stories.
Welcome to this week's top social media stories! Lions made of stock, crowded buses and a new stop-motion feature on Instagram. What caught your attention this week?
You don't have to have a hefty salary to indulge in a rather expensive pair of Gucci shoes. The fashion house has launched an AR capability within its iOS app which does exactly that.
Last week Google introduced a new 'AR Beauty Try-On' feature that lets viewers virtually try on makeup while following along with YouTube creators.
At I/O this week, Google announced it's introducing augmented reality to Google Search, allowing users to search for something and then view it in AR.
At its first-ever partner summit last week, Snap introduced several new features and tools - among them, "Landmarkers."
LEGO has announced its plans to embrace augmented reality with eight new AR-powered sets.