Twitter shares three crucial data-driven, and actionable best practices to help you maximize your video ads strategy on its platform.
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A while back, I wrote about how Twitter Ads really drive movie ticket sales with effective marketing activities. And that's not all it seems. New research suggests that Twitter video ads drive receptivity and brand …
Just when we thought that Facebook videos were about to conquer the social media content space, it looks like there's another contender for video content provider of the year. And it's none other than Twitter! Also …
It was only a few days ago when Twitter brought direct video sharing on its platform. Today, Twitter announced that these hosted videos can now be embedded on websites in the very same way you can embed …
Twitter worked with MAGNA Global and IPG Media Lab to find out how its various video ad formats can be used more effectively to drive brand KPIs.
Twitter is launching a new 6-second video ad unit, and advertisers will only be charged when their ads are viewed entirely, with pixels at 50% in-view.
Twitter has announced that publishers will now be able to monetise their entire global audience through In-Stream video ads, instead of just visitors in their home country.
Twitter is rolling out a new feature that allows you to 'dock' videos on the platform, in order to keep watching as they scroll.
Twitter has made its in-stream video ads product available to advertisers in the US and 11 other global markets through its self-serve ads platform.
Twitter is finally adding video view counts, something marketers have been waiting for since video first appeared on the platform.
Twitter has announced a Twitter Kit Update that allows iOS apps to display Twitter videos inline, and an API to help developers programmatically control video volume and playback. Video has become a big part of the …
Twitter has launched a new creative format that combines video with a website preview, removing some friction from the customer journey, and bringing more personalised interactions with brands. Brands that want to create a more "seamless …
Twitter is "winding down" SnappyTV, and replacing it with features within Media Studio. SnappyTV, Twitter's linear and live video-editing tool allowed publishers - and especially TV networks - to to cut and edit videos to share …
Twitter has updated its Apple TV app with live 360-degree videos and support for Periscope's Global Map, making it the first app on Apple TV, to support the format. In a recent update, Twitter has given its …
Consumers are watching more video today than ever before. So, to help marketers tell better stories, reach their audiences, and drive results with video ads, Twitter has rolled out In-Stream Video Ads.The launch of In-Stream Video …
Video has become one of our most important channels when it comes to reaching and engaging audiences. That's why Twitter continues to develop opportunities to monetise video content. Its latest feature - pre-roll ads in Periscope videos on …
It's only been a few weeks since Twitter began rolling out its Explore tab on iOS and Android, and it is now adding live Periscope videos to its Top Trends section of the Explore tab. Twitter …
Social video spending is increasing by the day, and as the format is becoming a more favourite among marketers, they start to understand its benefits. Let's look at how in-feed, autoplay video on Twitter drive …