360 live video broadcasting has been available on Twitter for a few weeks now, and brands are already starting to take advantage of the feature. One of these – Airbnb – is leading the pack.
Having recently rolled out its Experiences and Places features, Airbnb live-streamed 360 videos on Twitter and Periscope last weekend.
The three streams went live on different days in three cities across the globe: “Cameroon Fusion” in London, “Kauai Home” Tour in Kauai, Hawaii, and “City Tour” in Detroit (remember to use Chrome to enjoy 360 videos…)
Join us in London! Jump into an Airbnb experience on #Periscope360. Just move your phone around and see what happen… https://t.co/z1bFRV9q1u
— Airbnb (@Airbnb) January 6, 2017
Live on #Periscope360: a house tour of an amazing Airbnb in Kauai. Move your phone to look around. https://t.co/b47KHblfhV
— Airbnb (@Airbnb) January 7, 2017
Jasmine Atherton, head of social, Americas, said that by bringing Airbnb experiences and homes into the live space on the platforms,
[quote][Airbnb is] able to bring people together. Airbnb was built on creating meaningful connections with people and having deeply local experiences. Live 360 on Periscope and Twitter is a perfect way to bring that to people no matter where they are.[/quote]
[wysija_form id=”5″]
You might also like
More from Creative Campaigns
Pornhub Rolls Out Its Big Package To Help Small Businesses
When it comes to ad impressions, size matters. To help small businesses recovering from the Coronavirus pandemic, Pornhub is rolling …
Reddit Now Lets You Share Multiple Images And GIFs In One Post
Reddit announced the launch of Image Galleries - a new post type that lets users include up to 20 images …
YouTube Launches New Analytics For Artists Dashboard
YouTube has announced a new Analytics for Artists dashboard that shows the performance of music on Offical Artist Channels.
Brands Can Now Have Their Own Profiles On Snapchat
Snapchat brand profiles will let some brands have their own profiles as part of a beta test, before offering it …
Pantone Creates A Card To Match Colors In The Real World
The Pantone Color Match Card works with your phone's camera to measure and match any colored objects, materials, or surfaces …
Apple Captures The Truth About WFH In Its Latest Ad
Apple's “The Underdogs” are back on a new project. Except for this time, they have to do everything while working …
Casio G-SHOCK Launches Its First-Ever Heart Rate Monitor Watch
Casio G-SHOCK announced the launch of its first-ever heart rate monitor watch - the GBD-H1000.
App Annie Announces Ascend Advertising Analytics Product
App Annie has announced the launch of App Annie Ascend - a mobile performance suite providing app market data and …
Google Makes Its Swirl 3D Ad Format Available Globally
Google has announced the rollout of its 3D Swirl ad format to all Display & Video 360 customers globally.
