Twitter has announced that publishers will now be able to monetise their entire global audience through In-Stream video ads, instead of just visitors in their home country.
Twitter launched In-Stream Video ads to help publishers who want to monetise their videos on Twitter and help advertisers reach influential audiences. But up until now, publishers could only monetise audiences in their own country, and that has limited publishers’ ability to monetise – especially those with an international audience.
With its latest small but essential update, Twitter is unlocking the global revenue that publishers could be making through In-Stream Video Ads. In-Stream Video ads are currently available in nearly 20 global markets, including Australia, Brazil, and Spain.
Of course, Twitter wouldn’t be doing this if the model wasn’t working. In the announcement for the expansion, Mike Park, VP of Publisher Products at Twitter explained:
“We expect this opportunity can build on the momentum publishers across the world are seeing on Twitter: Over the first half of 2018, publisher earnings for this product have more than doubled relative to the same period in 2017.”
The feature is excellent as it will help increase both reach and revenue; both of which Twitter needs to stay competitive. In any case, publishers are responding to it with enthusiasm. To start monetising their global audience, publishers can reach out to their partner manager.
You might also like
More from Twitter
Elon Musk Set To Relaunch Twitter Blue On November 29
Twitter Blue, the $7.99 service that gave people access to the blue checkmark is set to relaunch at the end …
Elon Musk Is Really Buying Twitter This Time
It's the end of a wild story: Elon Musk's $44 billion Twitter deal is actually happening.On Tuesday, representatives of Elon …
Twitter Is Rolling Out Editable Tweets, For Real
This time it's for real: Twitter is rolling out editable tweets. There is a catch though: you will have to …
Twitter Shareholders Vote To Approve $44 Billion Elon Musk Buyout
A large majority of Twitter shareholders approved the buyout, now Musk wants to fight his way out of it.Elon Musk …
Twitter Is Testing An Edit Tweet Feature
Twitter announced it's testing an 'Edit Tweet' feature that will give users the ability to edit their Tweets within 30 …
Twitter Introduces Super Follows Exclusive Spaces
Creators who are using Twitter’s Super Follows monetization option can now host Twitter Spaces, available exclusively to their subscribers.Twitter says …
Tweet Replies Ad Placement Now Available On All App Install Campaigns
Twitter is now allowing all advertisers to use its new Tweet replies ad placement, for app install ads, on iOS …
Twitter Tests Larger Product Displays With Twitter Shops
The new feature being tested with select US merchants will allow businesses to showcase up to 50 shoppable items on …