There's a lot of activity at Snapchat these days, and it seems that 2016 just might be the year that we see the platform make some big changes. Case in point, reports of a few lines …
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Until now, podcasting was a very one-way medium. Producers recorded the tape, uploaded it, and hoped that listeners would be drawn in. ZCast is changing all this, by duplicating the recipe that is making Twitter's Periscope such a success. …
Social media might have been an elitist channel a few years ago, but nowadays, we are all on it. And by all, I mean us, of course, but brands too, a lot of brands. And …
Skype, the once omnipotent communication app, seems to have some more competitors. Its latest contender to the crown comes from China, and it's called WeChat. Ta da! Also Read: WeChat Has Superseded All The Staff In …
So long, Lens Store! The Snapchat feature is now being discontinued after an extremely short lifespan of two months. Snapchat has decided to focus on more useful (read: profitable) features. Also Read: With Spotlights, Instagram Walks …
Ever since Facebook Messenger became a platform it's been full of surprises. Among other things, you can now order an Uber car directly from Messenger, and integrate the platform with your website - for customer service …
How can we sell stuff to "young people"? That term is so broad it hurts my eyes... In marketing terms, "how can we market to Millennials", also referred to as "foodies" or the "Me" generation? …
We hear a lot and talk about Snapchat, WhatsApp, Messenger, Twitter, or Facebook. These are all platforms that are highly popular in most countries across the globe. However, we often forget that China - a …
Video grew a lot in the social media space in 2015 and has become one of the most important content types currently out there. It has also grown into one of the most effective marketing …
This much is clear to me... the future is mobile. From social media, to e-commerce, or the intersection between the two... the future is mobile - mobile is the future. But who is driving the trend? What …
It's the end of 2015 and we are just now starting to see big indications of the the power that online and mobile have, in terms of consumer behaviour. Findings from Facebook's Atlas show us something …
Do you remember that chunky sweater you once pinned on Pinterest? You can now have it at a reduced price. Why? Because Pinterest is your friend and will now alert you in case a product you …
I can't believe it's already mid-December, can you?! 2015 was another super exciting year for social media marketing and as we are readying to celebrate the arrival of 2016, it's time to have a look at …
Facebook has made clear that its Messenger app is and will be a lot more than just sending text messages, images, Stickers or GIFs to each other. Facebook Messenger is meant to be a tool, …
In June this year, Facebook started testing cost-per-view bidding at 10-second views for video ads. Today, the company is announcing that this bidding type is now available to everyone to use. Also Read: Ad Bidding On …
Friday Funday evening is here and you should by this point be thinking about leaving work and arranging to meet up with friends (those of you who already have, I salute you). Should you be taking the …
Not having links on Instagram posts is not such a bad thing really... But not for most brands. If only they could add links to their Instagram posts. If only. Sales would shoot straight through …
Snapchat is getting festive y'all. With its Discover feature being a smash hit among publishers, the social platform added some seasonality to the mix, in order to make sure that we are all prepared for …