Snapchat is getting festive y’all. With its Discover feature being a smash hit among publishers, the social platform added some seasonality to the mix, in order to make sure that we are all prepared for holidays!
More specifically, Snapchat debuted a brand new Discover channel, in collaboration with Brit + Co. All “snapchatters” should hurry up and see their content on the app, because it will only be there for the holiday season, with the first series ending on December 3rd, and the second series lasting from December 18th to 24th.
Brit + Co is a new media and commerce company that enables creativity through inspirational content, online classes and do-it-yourself kits. For this reason, their daily edition covers different interest areas, such as baking, DIY, decorating etc. Another cool detail is that the channel’s icon changes everyday, to be in sync with each daily project.
With Brit + Co looking to reach new audiences, we can only think that of Snapchat as a cool partner to do so, as it opens the door for younger demographics and future decision makers and buyers. The new discover channel is currently available in the US.
If you like our stories, there is an easy way to stay updated:
Image courtesy of Mashable.
You might also like
More from Snapchat
Snapchat's music library just got a huge boost with music from Universal Music Group's catalog, following a deal with the …
Snapchat has announced the launch of Public Profiles for Businesses on its platform, to help brands run their organic presence …
These new generation Spectacles are the first to offer built-in AR. But they're not available to the public. Yet.
Snapchat is collaborating with the Los Angeles County Museum of Art to bring five augmented reality monuments to Los Angeles.
Snapchat Spotlight, Snap's new TikTok competitor, has already gained over 100 million MAUs since its launch in December.