In light of the growing distrust towards any sort of branded content, Influencer Marketing has been stamped as the pot of gold at the end of the rainbow. And on paper, it makes sense. Influencers have …
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Facebook has turned 12 already and in internet years, that's the equivalent of a lifetime. One would expect for the platform to feel old or even irrelevant. Quite the contrary. Facebook looks stronger than ever, shipping features every …
This is perhaps the biggest news for Facebook Live! The news that many professionals and publishers have been waiting for! At VidCon, Facebook pre-announced a major update to Live: the ability for two people to share a …
Earlier this month we announced that Instagram was starting to allow advertisers to add videos to carousel ads. Now, the feature is available to all, as announced in a recent Instagram for Business post. Carousel ads …
Facebook is at it again. We know Mark Zuckerberg believes the future of Facebook will be made of several standalone apps, each serving a specific purpose, and helping the company keep on connecting more people …
There is a constant struggle to follow the latest trends in social media as things seem to be changing at the speed of light. By the time a social network gets popular and enjoys its …
Marketers, rejoice: social media ads DO work! This is at least what Deloitte's latest Digital Democracy Survey found, with 50% of Millennials saying that ads on social media have a medium or high impact on their buying …
Mobile messaging platform, Line is not to be ignored! With over a billon people already registered, and over 200 million MAUs, in some markets that makes it a lot more powerful than Facebook or Twitter. Now, …
Social shopping is an important trend, but no social network has really integrated seamless functionalities for users to buy things directly. Instagram might be a good discovery tool, but the absence of links on posts …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share their insight …
360 video is one of the hottest social trends in 2016 and we've only started to scratch the surface of how it might be applied in different industries. Recently, we have seen it's power in sports. 360 video …
Did you know that a goldfish has an attention span of only 9 seconds? That does not sound like much, does it? Well, what if I told you that humans aren't much better? In 2015, our attention span …
Snapchat has always wanted to attract more advertisers, and an upcoming deal with Viacom may prove that its time to become a mainstream medium may have finally come. Also Read: Snapchat Will Soon Allow Users To Subscribe To …
Foursquare was very popular a few years ago and then it decided to split into two separate apps for no apparent reason. This alienated quite a few users who were now left wondering, "is there …
Instagram’s worldwide user-base getting past the 400 million-mark in the second half of 2015, was one of the most delightful news for online marketers across the globe. It’s amazing that what started as an app …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share …
Hello one and all! It’s only blooming Friday! Let us rejoice, celebrate, and bask in the thought that the next 48 hours are for us and us alone. Still, definitely hoping that four day week …
We're hearing a lot about Snapchat these days, partly because it is making many changes in a bid to monetise the platform. We hear all the time that Snapchat users are mostly younger and very …