360 video is one of the hottest social trends in 2016 and we’ve only started to scratch the surface of how it might be applied in different industries. Recently, we have seen it’s power in sports. 360 video allows users to get a front-row seat at major sporting events. In fashion, 360 video can put users right in the middle of catwalk shows across the globe.
360 video is a great storytelling tool, and in the last few months we have seen companies and individuals alike, use it to their advantage. It just might be that 360 video is the new way to experience the world, providing a perspective that has never been seen before. The latest example comes from fashion – with all the fashion weeks kicking off across the globe. Facebook is casting the spotlight on some notable examples of 360 video in action during these few weeks.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
In a Facebook media post entitled Facebook 360 Trend: Fashion, Paul Beddoe-Stephens, Partner Product Lead at Facebook’s 360 Video explains,
[quote]While the shows in New York, Paris, London, and Milan are packed with the celebrities, fashion buyers and the media, we’re seeing creators capturing unique aspects of Fashion Week via 360 video so that people around the world can experience the runway right on Facebook. [/quote]
The idea behind the use of 360 in these videos is simply to help users across the globe to “go behind the scenes of a fashion shoot, get a first-hand look at the action happening on the runway, and see a designer’s creative process”. You can watch them on Android and iOS devices and the web (Chrome only) and you either move your device from side to side or up and down, or click and drag with your cursor or finger depending on your device.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You can of course also watch them on a Samsung Gear VR. All you have to do is click on “Watch in VR” on your device (if it is supported) and put your device inside the headset.
If you would like to get started with Facebook 360 videos, you can visit the 360 video site for creators to find out more!
[wysija_form id=”5″]
More from Facebook
Facebook Makes Fan Subscriptions And Brands Collabs Manager Available In Europe
Last week, Facebook held its first Creator Day in EMEA for creators in the region and announced the expansion of …
Facebook Secures Deal With NBA To Stream Games Highlights In Watch
Facebook has expanded its relationship with the NBA with a new deal that brings games highlights to Facebook Watch.
Facebook Adds An Offline Conversions Specialty To Its Marketing Partners Program
Facebook is accepting applications from Offline Conversions partners for its Facebook Marketing Partners program.
