Facebook's 360 Video Hits The Catwalks

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360 video is one of the hottest social trends in 2016 and we’ve only started to scratch the surface of how it might be applied in different industries. Recently, we have seen it’s power in sports. 360 video allows users to get a front-row seat at major sporting events. In fashion, 360 video can put users right in the middle of catwalk shows across the globe.

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360 video is a great storytelling tool, and in the last few months we have seen companies and individuals alike, use it to their advantage. It just might be that 360 video is the new way to experience the world, providing a perspective that has never been seen before. The latest example comes from fashion – with all the fashion weeks kicking off across the globe. Facebook is casting the spotlight on some notable examples of 360 video in action during these few weeks.

Facebook 360 video is a great storytelling tool, especially in the fashion industry!

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In a Facebook media post entitled Facebook 360 Trend: Fashion, Paul Beddoe-Stephens, Partner Product Lead at Facebook’s 360 Video explains,

[quote]While the shows in New York, Paris, London, and Milan are packed with the celebrities, fashion buyers and the media, we’re seeing creators capturing unique aspects of Fashion Week via 360 video so that people around the world can experience the runway right on Facebook. [/quote]

The idea behind the use of 360 in these videos is simply to help users across the globe to “go behind the scenes of a fashion shoot, get a first-hand look at the action happening on the runway, and see a designer’s creative process”. You can watch them on Android and iOS devices and the web (Chrome only) and you either move your device from side to side or up and down, or click and drag with your cursor or finger depending on your device.

360 video on Facebook has found its application on the catwalk! Have a look at these examples!

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You can of course also watch them on a Samsung Gear VR. All you have to do is click on “Watch in VR” on your device (if it is supported) and put your device inside the headset.

If you would like to get started with Facebook 360 videos, you can visit the 360 video site for creators to find out more!