Is Facebook “unstoppable”? It certainly seems so these days. From driving more traffic than Google, or giving advertisers better advertising options than any other network out there, Facebook is “on a roll”. Let’s not forget though that it hosts 1.5 billion users! There’s no surprise that it is the preferred method of social login.
Also Read: Facebook Once Again Leads in Social Logins [Infographic]
In a recent report from Gigya – a social identity management company we see by how much. Although there have been changes in the balance of power between Q3 of 2015 and the previous time, Facebook still dominates 64% of the social login market and Google only controls 22% of it. Other platforms remain at a much lower percentage.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Facebook remains most popular among consumer brands (77%) and mobile applications (76%), Education/Non-Profit (75%), but still dominates e-Commerce (69%), Travel/Hospitality (65%) and Media/Publishing (54%) as well. In Media/Publishing Google plays “catchup” with a 24% share in social logins. In all other areas, Google doesn’t manage to control over 20% of social logins.
Facebook is also the most popular social login method geographically, with 81% of social logins in Central/South America, 77% in Asia Pacific, 74% in Europe, and above 60% in all other areas. Google does have a better share in Africa and the Middle East though, with 28% of social logins, and North America with 21%. Google gets it’s lowest share in Asia/Pacific with only 11% of social logins.
You can take a closer look at the data above, as well as figures for other social login methods in the infographic below.
You might also like
More from Facebook
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America.Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S.Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …
Facebook Tests New Desktop Layout Redesign
Reports say that some users are starting to see a new Facebook desktop layout, with all options listed on a …
Meta May Soon Alert You When Your Posts Are Removed By AI
According to reports, Meta is rolling out a system that notifies users when their posts are removed and how.
