How To Design The Perfect Instagram Ad

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Now that everyone on the planet has access to Instagram ads, it will be getting harder and harder to be noticed. Well, not everyone. Brands like Levis or Ben & Jerry’s have become experts at sharing the right photos on the platform and for generating tons of engagement, day after day, ad after ad.

So what is the secret behind the perfect Instagram ad?

Also Read: Now You Can Drive More Important Objectives With Instagram Ads

Instagram is really growing strong as a platform for brands. 53% of users follow the brands they love on Instagram, and 44% even say they use the platform to research products. And it is not negligible – 44% is more than 175 million active users! So, getting it right on Instagram has become very important for brands.

More than 175 million active users are using #Instagram to research products!

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Instagram ads are, above all, ads. And as such, you need to look at them through an advertiser’s perspective. Whether you are looking to run banner ads, Facebook ads, native ads or Instagram ads, creativity is always key. This is what will make or break your campaign.

Instagram ads are… ADS! Creativity will always be the key to their success.

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However, there are some specific elements of the platform that can help your ads perform their best. Banner-maker and advertising platform Bannersnack, looked into the anatomy of an awesome Instagram ad, and gathered findings in a very useful infographic.