During the past few months, Snapchat has been giving us sneak peeks of its sponsored geofilters. We knew that the financial bar was set high for brands that wished to use the feature, but with the current price adjustments, we were expecting more and more brands to try on Snapchat’s goodies.
The first brand to bring Snapchat’s sponsored geofilters across the pond is KFC. The filters will be available on all 900 stores around the country and it marks an exclusive partnership between the brand and the social network.
The geofilters consist of graphics layers that can be placed over images or videos that are being shared on Snapchat. Sponsored geofilters help generate brand awareness, adding a touch of exclusivity. With Snapchat being the go-to platform for users aged between 16-24, it is the medium of preference for brands that want to access this precious demographic of trendsetters and future consumers.
Moreover, as the platform matures, new features that appeal to brands, emerge. The latest addition to the platform is the ability for publishers to distribute their Snapchat stories over other social media platforms.
Interesting times for Snapchatters and brands!
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