Facebook is testing ads that run within Marketplace – the tab it launched late last year allowing users to buy and sell their things.
Facebook is becoming very good at finding new places for ads. And it’s constantly testing new things, despite the fact that users really don’t want any more ads in their feeds. Whether they like them or not, Facebook is going to continue to expand its ads offering in order to give its advertisers the most value for their investment, and to provide users with the best possible ads experience. Facebook‘s latest ad placement is Marketplace – a tab on the platform where users can buy and sell things.
Marketplace ads are being tested to some people who use the feature in the U.S., allowing advertisers to place ads within Marketplace free of charge. In fact, at the moment Facebook’s just treating Marketplace ads as News Feed ads in a different place – not an entirely separate ad product. It’s also not even clear if, or when, Facebook might launch them properly. As Michelle Bonner Techel, product marketing manager at Facebook explained,
[quote]We are starting a small test that shows ads to a small percentage of people using Marketplace in the U.S. and will evaluate the response before determining how we move forward,[/quote]
Marketplace might not be a huge success yet, but the company seems to think highly enough of it to add adds to it. On the other hand, Facebook makes most of its revenue from ads, and since it’s running out of ad space on News Feed, it seems desperate to find other places to show its ads – among them, Messenger of course.
You might also like
More from Facebook
It Cost Facebook $23 Million To Keep CEO Mark Zuckerberg Safe In 2020
Facebook has spent more than $23 million to guarantee Mark Zuckerberg's security in 2020, as revealed by a SEC filing …
Facebook NPE Team Introduces Hotline, A New Competitor For Clubhouse
Facebook Hotline is a slightly different take on Clubhouse that puts more power in the hands of attendees who can …
Facebook Is Testing QR Codes For Peer-To-Peer Payments In The US
In the US, Facebook has begun testing Venmo-like QR codes to facilitate peer-to-peer payments using its app.
Introducing Facebook Dynamic Ads For Streaming
Facebook has announced Dynamic Ads for Streaming - a new ad solution that will help streaming brands highlight their content …
Facebook Data Breach: Did They Get Your Data?
The latest Facebook data breach concerned over 533 million users. We help you check if your personal data was compromised.
Facebook Analytics Will Disappear On June 30
Facebook will retire its Analytics tool on June 30, the company announced in a Business Help Center post today.
Facebook Expands Supports For Unemployed Or Furloughed Ad Agency Professionals
The Rise Initiative Facebook began in Brazil to aid ad agency professionals is now expanding to Canada, Italy, Singapore, and …
LADbible’s Facebook Community Group Netflix Bangers Hits 1 Million Members
Netflix Bangers, the Facebook community run by, global publisher LADbible Group, has today hit the milestone of one million members.
You Can Now Control Who Comments On Your Facebook Posts
Facebook has introduced a new feature that lets you control who can comment on your posts when shared in the …