Facebook is testing ads that run within Marketplace – the tab it launched late last year allowing users to buy and sell their things.
Facebook is becoming very good at finding new places for ads. And it’s constantly testing new things, despite the fact that users really don’t want any more ads in their feeds. Whether they like them or not, Facebook is going to continue to expand its ads offering in order to give its advertisers the most value for their investment, and to provide users with the best possible ads experience. Facebook‘s latest ad placement is Marketplace – a tab on the platform where users can buy and sell things.
Marketplace ads are being tested to some people who use the feature in the U.S., allowing advertisers to place ads within Marketplace free of charge. In fact, at the moment Facebook’s just treating Marketplace ads as News Feed ads in a different place – not an entirely separate ad product. It’s also not even clear if, or when, Facebook might launch them properly. As Michelle Bonner Techel, product marketing manager at Facebook explained,
[quote]We are starting a small test that shows ads to a small percentage of people using Marketplace in the U.S. and will evaluate the response before determining how we move forward,[/quote]
Marketplace might not be a huge success yet, but the company seems to think highly enough of it to add adds to it. On the other hand, Facebook makes most of its revenue from ads, and since it’s running out of ad space on News Feed, it seems desperate to find other places to show its ads – among them, Messenger of course.
You might also like
More from Facebook
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …
Facebook Tests New Desktop Layout Redesign
Reports say that some users are starting to see a new Facebook desktop layout, with all options listed on a …
