Facebook is giving advertisers a new way to engage their audience with augmented reality ad units, right in their News Feed.
Facebook is preparing to take on Snapchat’s AR hegemony. During F8, the company announced it was working with businesses to maximize the impact of AR on its platform. It started in Messenger, and now AR ads from a select group of brands will start appearing right in your News Feed.
The new ad product was announced by Ty Ahmad-Taylor, VP of product marketing for Facebook’s global marketing solutions. Ty showed off examples of ads that incorporated his face into video footage, and others that allowed shoppers to virtually try out sunglasses or makeup on their faces.
Ty explained that “People traditionally have to go into stores to do this. They still really love that experience, but they would like to try it at home, so ‘this’ bridges the gap.”

Facebook is testing augmented reality ads in the News Feed
Facebook’s new AR ads look like regular in-feed ads, but they include a “tap to try on” CTA which triggers the augmented reality capabilities. AR ads are also shoppable, which means users can choose to buy the product after trying it on themselves.
Michael Kors was the first brand to test the new AR ads in News Feed (see above). Makeup brands Sephora, NYX Professional Makeup, Bobbi Brown, as well as home decor Wayfair and Pottery Ban will be next, later this summer.
You might also like
More from Facebook
Facebook Revamps Access Your Information On iOS And Android
Facebook has announced a revamped version of its Access Your Information tool, making it easier for users to find and …
Facebook Bans Ads Promoting Weapon Accessories Ahead Of Inauguration Day
Facebook has announced a ban, on its platforms, of ads promoting weapon accessories and protective equipment - at least through …
Facebook Bans Donald Trump Indefinitely From Its Platforms
Following the recent events in Washington DC, Facebook CEO Mark Zuckerberg has announced an indefinite ban on Donald Trump from …
New Facebook Pages Come Without A Like Button
Facebook is rolling out a new design for Facebook Pages. It comes with new features, but without a Like button.
New Year’s Eve 2020 Sets New Records For Use Of Facebook Apps
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
Facebook Attacks Apple With Full-Page Newspaper Ads
Facebook is running newspaper ads newspapers criticizing Apple for its policy giving iOS users the choice of whether they want …
New Facebook Collab App Lets You Create Music With Friends
Facebook Collab is a new experimental music-making app available in the US, that lets you create music with friends.
Facebook Expands Brand Collabs Manager To Public Groups
Facebook is rolling out it s Brand Collabs Manager to public groups this week, giving them a new opportunity for …