After adding video with overlays for Dynamic Ads in June, Facebook has now expanded its ad product with Dynamic Ads for Real Estate, allowing brokers to advertise properties dynamically on the platform.
If you’re in real estate, this is great news! Facebook just rolled out its first ad product specifically designed for the real estate industry, allowing brokers to automatically promote their listings across Facebook, Instagram, and Audience Network placements. As Product Catalog Ads promote relevant products to people who have searched for products on a specific website, Dynamic Ads for Real Estate promote listings to those who have searched for listings on a broker’s website.
Dynamic Ads for Real Estate are very powerful, as they “leverage cross-device intent signals to automatically promote relevant listings from [a] real estate inventory,” without having to create unique creatives each time. This is particularly important for brokerages with many different listings, or a high volume of listings changes.
Also, advertisers need not worry about the beginning or end of their campaigns. They can be left on and the right audience will be reached at the right time, on the right device.
As with other Dynamic Ads, this new addition still works with the Facebook pixel and/or the Facebook SDK and App Events to automatically build the right audience to show ads to. Dynamic Ads for Real Estate can always reach the right people based on neighbourhood, property price, size and other characteristics.
Also, advertisers can optimise delivery to people who are more likely to take action – whether that’s to submit information, or something else.
You might also like
More from Facebook
Facebook is running the largest voting information campaign in American history, encouraging people in the US to register to vote.
Facebook Rights Manager has helped Creators protect their videos since April 2016. Now it is also available for images.
Facebook announced its updated Oculus Quest 2 VR headset, featuring a redesigned form factor, new Touch controllers, and a higher-resolution …
Facebook has announced Facebook Business Suite, a new interface to help businesses manage their Pages or profiles across its apps.
Facebook is in the early stages of testing a new Organic Video Testing option, in Creator Studio, that lets you …
Facebook Gaming Partners will now be able to play copyrighted music in the background during their live streams without fear.
Following changes to its Platform Terms and Developer Policies, Facebook is announcing the broad launch of Data Use Checkup for …