Do you want to get the most out of your social media strategy? Wondering what social media analytics mistakes are weakening your approach?
Do you want to get the most out of your social media strategy? Wondering what social media analytics mistakes are weakening your approach?
Say 'hello' to the final expert podcast of 2017 featuring the owner of The Digital Training Institute, Joanne Sweeney Burke. She's here to talk social and its future; in 2018 and beyond!
WeRSM – We are Social Media · PODCAST: 12 Questions With Travis Hawley - VP of Business Development at Viral Nation Say 'Hello' to this week's guest, social media influencer and the VP of Business Development …
In order to increase the reach, power, and reach of its dynamic ads for travel, Facebook is introducing three new ways to help businesses with the ad format. Booking travel is customer journey that is far …
Facebook has a new trick up its sleeve. It's called "dynamic creative," and it's a tool available in Power Editor and the newly updated Ads Manager. Here is what it does, how to use it, …
Instagram Stories are already bigger than Snapchat itself. And now Instagram is planning to gain even more market share, by going where Snapchat simply cannot: your desktop. With the first rollout, desktop and mobile web users …
Facebook is testing several new ways to create custom audiences. Among them, the ability to create custom audiences from store visits. While there hasn't even been official confirmation of the test from Facebook, it has been …
Buy ads! Buy more Facebook ads! This could be the reasoning behind Facebook's surprise move to reveal that it's allowing advertisers to place ads within its Messenger app. Of course, the concept is not new. Early …
When you're a Social Media Marketer, you know that the greater the detail on your tracking tools, the better results you'll get in your advertising efforts. Good news, because Facebook has heard your requests and is rolling out …
Did you know, that Facebook ads offer a Split Testing feature? Well, it's time you knew - and here's how you should use it in your Facebook ad campaigns. The best way to find out what ads …
Pinterest is on the hunt for new users, and the company is turning to traditional advertising means to find them. Nowadays, the line between online and offline is... "blurred" to say the least. But while we …
Since ads in Instagram Stories were launched for all this March, advertisers have only been able to use the Reach campaign objective. Now Instagram is expanding to support three more objectives. Ads on Instagram Stories have …
Including AI chatbots in your digital strategy improves engagement and support, boosts brand visibility, and increases brand satisfaction. What marketer would turn down technology that helps convert and refine the overall user experience? After all, a better user …
Facebook has just introduced a new Offline Conversion solution to help marketers better understand the attribution of offline conversions from their lead ads. One of the most important parts of running Facebook Ads campaigns is being …
In this post, we're revisiting our 12 Questions Interview series with a well-deserved update from Oz Arie, currently CMO at Atlantic Access.
Only eight months after its launch, Instagram Stories already counts more daily active users than Snapchat, its rival (and inspiration)! Instagram Stories launched in August 2016. By October it already had 100 million DAUs, 150 million in January 2017. …
What's the most important and critical metric for your e-commerce site? Yes, you're right, it's "cart abandonment." And this is how you can lower it and maximise your profits. In a brick-and-mortar retail establishment, abandoning one’s …
Following updates made to metric names and definitions last November, and several tweaks to its ad reporting, Facebook is now updating its metric names again, to bring more clarity to the reporting process. Facebook got into some trouble …