Since ads in Instagram Stories were launched for all this March, advertisers have only been able to use the Reach campaign objective. Now Instagram is expanding to support three more objectives.
Ads on Instagram Stories have been embraced by many advertisers since they were launched around two months ago. And over time, they have fast “become an effective way for businesses to share and connect with the people who matter—their customers.” Now, whether its driving action, or awareness, ads on Instagram Stories offer three more ways to connect with them continuing “to create new opportunities for businesses all over the world” to do a lot more with the platform.
Instagram first focused on the Reach objective, but now the platform has expanded its objectives, making ads “more dynamic.”Objectives now include Video Views, Traffic (otherwise known as Website Clicks), Conversions, and Mobile App Installs.
As such, in a blog post announcing the additions, Twitter says that
[quote]As a result, stories has become a full-funnel solution for a growing spectrum of business objectives.[/quote]
In the same blog post, Instagram provided some success stories on the platform, with examples from companies Airbnb, Akbank and Ben and Jerry’s.
You can find out more about Instagram Stories here. To learn more about ads in Instagram Stories and how to get started driving value for your business, visit our Help Center for further information.
You might also like
More from Instagram
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Instagram Testing New ‘Nudity Protection’ Feature
According to reports, Instagram has started to test a new 'Nudity Protection' feature to protect users from unwanted nude content.
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
Instagram To Test Full-Screen Photos
Instagram continues to focus on full-screen content, getting ready for a global test of "ultra-tall" photos in feed.The news was …
You Can Now Pin Up To 3 Posts To The Top Of Your Instagram Profile
Instagram will now let you pin up to three posts to the top of your profile page, including Reels, giving …
Amber Alerts For Missing Children Are Coming To Your Instagram Feed
Instagram is rolling out a new Amber Alerts functionality to bring missing children alerts into your feed.On Wednesday, Instagram announced …
Instagram Celebrate @Shop With An NYC Pop-Up Store
To celebrate its 3rd birthday and hitting 1 million followers @shop will launch an exclusive pop-up store in NYC.Instagram launched @shop …