Since ads in Instagram Stories were launched for all this March, advertisers have only been able to use the Reach campaign objective. Now Instagram is expanding to support three more objectives.
Ads on Instagram Stories have been embraced by many advertisers since they were launched around two months ago. And over time, they have fast “become an effective way for businesses to share and connect with the people who matter—their customers.” Now, whether its driving action, or awareness, ads on Instagram Stories offer three more ways to connect with them continuing “to create new opportunities for businesses all over the world” to do a lot more with the platform.
Instagram first focused on the Reach objective, but now the platform has expanded its objectives, making ads “more dynamic.”Objectives now include Video Views, Traffic (otherwise known as Website Clicks), Conversions, and Mobile App Installs.
As such, in a blog post announcing the additions, Twitter says that
[quote]As a result, stories has become a full-funnel solution for a growing spectrum of business objectives.[/quote]
In the same blog post, Instagram provided some success stories on the platform, with examples from companies Airbnb, Akbank and Ben and Jerry’s.
You can find out more about Instagram Stories here. To learn more about ads in Instagram Stories and how to get started driving value for your business, visit our Help Center for further information.
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