Since ads in Instagram Stories were launched for all this March, advertisers have only been able to use the Reach campaign objective. Now Instagram is expanding to support three more objectives.
Ads on Instagram Stories have been embraced by many advertisers since they were launched around two months ago. And over time, they have fast “become an effective way for businesses to share and connect with the people who matter—their customers.” Now, whether its driving action, or awareness, ads on Instagram Stories offer three more ways to connect with them continuing “to create new opportunities for businesses all over the world” to do a lot more with the platform.
Instagram first focused on the Reach objective, but now the platform has expanded its objectives, making ads “more dynamic.”Objectives now include Video Views, Traffic (otherwise known as Website Clicks), Conversions, and Mobile App Installs.
As such, in a blog post announcing the additions, Twitter says that
[quote]As a result, stories has become a full-funnel solution for a growing spectrum of business objectives.[/quote]
You can find out more about Instagram Stories here. To learn more about ads in Instagram Stories and how to get started driving value for your business, visit our Help Center for further information.
You might also like
More from Instagram
Facebook has temporarily disabled some Messenger and Instagram features in response to new rules for messaging services in Europe.
Instagram Fundraisers will soon be available to create and share fundraiser events for nonprofits directly in Feed.
Instagram announced new show series with Post Malone - exclusively on Messenger and Instagram through Watch Together.
After testing badges as a way for creators to monetize their Live broadcasts, Instagram is now expanding the feature to …